Mar 23, 2021|
JD Joins Appliance & Electronics World Expo 2021
by Rachel Liu
JD is participating in the Appliance & Electronics World Expo (AWE) 2021 to be held in Shanghai from Mar. 23 to 25. AWE is the largest appliance and electronics exhibition in Asia, and Top 3 globally. The event gathers the most updated products and cutting-edge technology in the appliance and electronics industry.
JD’s 800 square-meter booth is its largest one in JD’s history of participation in the event. It has five sections based on different consumption scenarios, such as IoT and smart appliances, health-care related appliances, kitchen-use appliances and a gaming section. In the booth, customers can experience innovative products in person. The booth also showcases JD’s retail technology innovations, such as Take, which determines how a consumer interacts with a given product, smart robots, and an omnichannel interaction screen.
JD’s exhibition reflects customers’ increasing need for high-end and niche products. The 2020 China Home Appliance Report published by China Center for Information Industry Development Research shows that consumption upgrade in the home appliance industry is accelerating, and smart, healthy, customized products are getting more popular. Sales during the past Singles Day Grand Promotion also reflects customers’ needs for new products that were not widely recognized before. For example, sales of washer and dryer combos increased 10 times YoY, and washing machines for baby clothes increased 150% YoY.
“We hope that JD could become a valuable platform for both customers and brand partners,” said Fan Xie, head of JD Home Appliances. “For customers, we will provide rich products that can meet their specific needs. For partners, we want to upgrade our products, service, supply chain and marketing abilities to help them better develop products and reach out to more potential customers.”
During AWE, Sony and LG both introduced the C2M products that they worked on with JD, the Sony X91J gaming TV and LG anti-bacteria washing machine. Both products are developed based on JD’s customer insights on specific groups of customers. JD’s C2M model enables brands to launch new products in a shorter period of time and improve their sales performance. Brands including Siemens, Bosch, and Vanward signed partnerships with JD during AWE to cooperate more deeply on C2M products.
Going forward, JD customers will be able to experience new products in more offline channels. This June, the second JD E– Space store will open in Hefei, Anhui province, and the third one will open in Xi’an, Shaanxi province. Over 10 JD Home Appliances Flagship stores will open in cities around China in the first half of 2021, to provide customers the chance to experience the most updated products before making a purchase.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD Auction: Five Years, 100M Items
