- Mar 23, 2021
- Business Update
JD Joins Appliance & Electronics World Expo 2021
by Rachel Liu
JD is participating in the Appliance & Electronics World Expo (AWE) 2021 to be held in Shanghai from Mar. 23 to 25. AWE is the largest appliance and electronics exhibition in Asia, and Top 3 globally. The event gathers the most updated products and cutting-edge technology in the appliance and electronics industry.
JD’s 800 square-meter booth is its largest one in JD’s history of participation in the event. It has five sections based on different consumption scenarios, such as IoT and smart appliances, health-care related appliances, kitchen-use appliances and a gaming section. In the booth, customers can experience innovative products in person. The booth also showcases JD’s retail technology innovations, such as Take, which determines how a consumer interacts with a given product, smart robots, and an omnichannel interaction screen.
JD’s exhibition reflects customers’ increasing need for high-end and niche products. The 2020 China Home Appliance Report published by China Center for Information Industry Development Research shows that consumption upgrade in the home appliance industry is accelerating, and smart, healthy, customized products are getting more popular. Sales during the past Singles Day Grand Promotion also reflects customers’ needs for new products that were not widely recognized before. For example, sales of washer and dryer combos increased 10 times YoY, and washing machines for baby clothes increased 150% YoY.
“We hope that JD could become a valuable platform for both customers and brand partners,” said Fan Xie, head of JD Home Appliances. “For customers, we will provide rich products that can meet their specific needs. For partners, we want to upgrade our products, service, supply chain and marketing abilities to help them better develop products and reach out to more potential customers.”
During AWE, Sony and LG both introduced the C2M products that they worked on with JD, the Sony X91J gaming TV and LG anti-bacteria washing machine. Both products are developed based on JD’s customer insights on specific groups of customers. JD’s C2M model enables brands to launch new products in a shorter period of time and improve their sales performance. Brands including Siemens, Bosch, and Vanward signed partnerships with JD during AWE to cooperate more deeply on C2M products.
Going forward, JD customers will be able to experience new products in more offline channels. This June, the second JD E– Space store will open in Hefei, Anhui province, and the third one will open in Xi’an, Shaanxi province. Over 10 JD Home Appliances Flagship stores will open in cities around China in the first half of 2021, to provide customers the chance to experience the most updated products before making a purchase.