JD Joins WWF Earth Hour to Promote Responsible Consumption

JD Joins WWF Earth Hour to Promote Responsible Consumption

by Ling Cao and Hui Zhang

JD.com is partnering with the World Wide Fund for Nature (WWF) for the third year to support the Earth Hour event.

JD has launched a range of sustainability initiatives as part of the partnership, such as turning off the majority of lights at its newly-built Building No.4 at the headquarters campus in Beijing and implementing a box recycling and clothing donation program.

The box recycling program is part of JD’s Green Stream Initiative strategy, JD’s largest environmental sustainability project. Through the initiative, the company aims to reduce the environmental impact along the entire supply chain. JD carries out the box recycling program nationwide on an ongoing basis, where JD couriers help pick up used carbon boxes as part of their regular deliveries to customer doorsteps. Customers can also exchange JD’s “Jingdou”(京豆) loyalty points as a reward.

On March 21st, JD Foundation and JD Logistics partnered with WWF, One Planet Foundation, China Charity Federation and more to launch a clothing donation program in 94 cities across China. The initiative has already collected over 20,000 items of clothing within two days.

Shengli Hu, senior vice president at JD.com, said during the Earth Hour online press conference: “The vision for Earth Hour is to keep the earth alive through getting people to adopt a sustainable lifestyle and development approach. Since day one, JD has leveraged its strengths in supply chain, logistics and technology to promote responsible consumption and sustainability through innovative charity programs.”

 

(ling.cao@jd.com; zhanghui36@jd.com)

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