Jun 21, 2022|
JD Launches China’s First Online Serbian National Pavilion
By Mengyang He
Ahead of the JD618 Grand Promotion, JD.com’s online supermarket business JD Super inaugurated China’s first online Serbian National Pavilion during an opening ceremony on June 16. The Serbian Ambassador to China, H.E. Maja Stefanović, and Lizhen Liu, Vice President of JD.com, President of JD FMCG Omni-channel attended the ceremony, among others.
Endorsed by the Embassy of Serbia to China and several institutions, the Serbian National Pavilion provides a window of Serbian products and culture. Ambassador Stefanović stated that “the Serbian National Pavilion on JD.com serves as a starting point for more in-depth cooperation in the future.”
As of now, the Serbian National Pavilion has launched nearly one hundred products, including popular snacks brand Jaffa, and coffee products from Doncafe, wines and beverages from Vino Zupa. “Based on the cooperation on the Serbian National Pavilion, JD.com will give full play to its advantages in supply chain and digital technology, further promoting cooperation in the future,” Liu noted.
“In the coming year, JD Super plans to establish over one hundred National Pavilions, and drive the sales of international specialties,” added Wei Ye, Vice President of JD.com, General Manager of JD Foods of JD FMCG Omni-channel.