Jul 20, 2020|
JD Launches Collectable Movie Card to Celebrate the Reopening of Cinemas in China
by Rachel Liu
After over half a year of being shutdown, the China Film Administration (CFA) announced that cinemas in “low-risk” areas are permitted to reopen beginning July 20th. To mark the occasion and promote the rebound of the movie industry, JD has launched a special card with coupons that also serves as a souvenir.
“The movie industry has suffered a lot since the beginning of the epidemic. That said, we have seen many customers convey their support for the movie industry, saying that they would buy tickets when theaters reopen,” said Huimin Hong, head of JD Movie: “We want to use this card as a way to acknowledge the tough times the industry has suffered this year, and to provide our customers a way to show their support. As the epidemic situation is improving, we have great confidence in the recovery of the industry.”
The card includes a souvenir stamp and two codes redeemable for two movie tickets under RMB 50 yuan, which customers will be able to order on JD. Only 2020 cards are issued and they have a 100-year expiration period. In addition, as CFA now requires customers to use their real name when ordering movie tickets, JD is upgrading its online ticketing system.
JD started to provide movie ticket ordering service in 2012, and now the service covers over 10,000 cinemas in China, including leading movie cinema brands Shanghai Film Co. LTD, BESTAR, and more. In 2017, JD worked with highly discussed movie Legend of the Demon Cat directed by Kaige Chen on a cross-over marketing campaign. JD launched a themed day to promote tickets for the film. JDX, JD’s crossover fashion project, also designed a series of themed crossover products, such as clothes, accessories and pillows. The campaign was a form of marketing cooperation between a movie and an e-commerce company, completely new to the industry at the time.
(liuchang61@jd.com)
Dec 20, 2024|
Dada NOW Receives “Leading Restaurant Empowerment Platform” Award at the 10th China Catering Innovation Conference
On December 19, Dada NOW, China’s leading local on-demand delivery platform under Dada Group, was awarded the “Leading Restaurant Empowerment Platform” accolade at the 10th China Catering Innovation Conference in Shanghai. Celebrated for its innovative 4D Service Standards, Dada NOW delivers professional, flexible, intelligent, and customizable services to top food and beverage brands including CHAGEE, KFC, Luckin Coffee, McDonald’s, and Pizza Hut, garnering extensive acclaim within the catering industry.
4D Service Standards
The “Leading Restaurant Empowerment Platform” award honors platforms that provide comprehensive and professional services to restaurant businesses. Leveraging years of experience with leading restaurant brands, Dada NOW has crafted its 4D Service Standards to effectively address delivery challenges and enhance service quality. These standards include:
- Dedicated: Integrated solutions for warehousing, picking, and delivery.
- Dynamic: Tailored delivery solutions for diverse vendor scenarios, including store-stationed and crowdsourced rider options.
- Data-driven: Efficient data management systems utilizing AI technology for order dispatching, fulfillment timeliness, and quality inspection.
- Designable: Customized services for large supermarkets and restaurant merchants to bolster brand value.
Fast and Accurate Delivery
In the fast-paced food delivery sector, Dada NOW’s survey data indicates that 63% of brand merchants and consumers expect timely delivery, 21% prioritize location accuracy, and 9% value punctual pickup. Dada NOW completes delivery in as quickly as 9 minutes, with a 99.5% on-time completion rate and a 98% accuracy delivery rate. Real-time order matching is achieved in as fast as 0.3 seconds, ensuring fast and accurate service.
Unlike delivery providers that only focus on a single merchant type, Dada NOW provides both supermarket and restaurant deliveries. The differing peak times between these sectors allow for capacity complementation, enhancing efficiency and reducing costs. With a nationwide network of over a million riders and an industry-leading on-demand delivery model, Dada NOW has executed over 900 million route plans, swiftly allocating resources during peak periods such as lunch and dinner rushes, new product launches, and promotional events.
Customized Solutions for Merchants
To meet the strong customization needs of brand merchants, Dada NOW can offer bespoke services for each store, integrating its delivery capacity, products, and technological solutions. A notable example is the partnership with Sam’s Club, for which since 2017 Dada NOW has developed customized solutions in delivery capacity models, co-branded equipment, rider training, and system integration. This collaboration has achieved nearly 100% coverage of customized rider equipment such as helmets, uniform and delivery containers, and provides excellent customer service experiences. This highly effective collaboration demonstrates Dada NOW capabilities that are also transferrable to the restaurant sector.
Luckin Coffee, a long-standing partner of Dada NOW, exemplifies the high standards in the coffee and tea beverage sector, achieving a “30-minute delivery rate of 99.9%” to maintain peak freshness delivered to customers’ doorsteps. Dada NOW’s flexible rider network effectively manages peak demands and large order volumes during product launches and promotions through an intelligent order dispatching system, ensuring optimized delivery routes and careful handling to prevent issues like coffee spillage. Since 2023, this partnership has earned Dada Now several accolades from Luckin Coffee, including the “Best Strategic Cooperation Award” and “2023 Outstanding Delivery Partner,” with rider Tu Yanping being recognized as one of four “Annual Gold Riders” nationwide.
Dada Group operates two core businesses: JD NOW, formerly known as JDDJ, an instant retail platform, and Dada NOW, a local on-demand delivery service. Leveraging its extensive crowdsourced delivery network of millions of riders, Dada NOW provides a comprehensive service system open to merchants and individual senders across various industries and product categories. The company’s two platforms operate independently and collaboratively.
(vivian.yang@jd.com)
JD to Establish Unmanned Distribution Institute in Jiangsu Province
