Oct 8, 2021|
JD Launches Internet Hospital for Pets
by Vivian Yang
JD Health, the healthcare arm of JD.com, is extending its telehealth services from human to pets. A joint announcement by JD Health and JD Pet was made in Beijing today, Oct. 8, to launch an O2O healthcare service platform called “JD Pet Hospital,” which covers the entire lifetime of pets from disease prevention and diagnosis to comprehensive health management.
To date, over 3,000 veterinarians have registered on JD Pet Hospital. They provide 24/7 online pet health consultation services through text, images and video calls. The hospital now contains 7 departments, and mainly focuses on cats, dogs and some other common pet animals. Services include medical advice, medicine prescription and ordering, physical examination report analysis and more.
The landing page of JD Pet Hospital in JD Health App
“JD Health is committed to improving the quality of telemedicine so as to provide better and more convenient and affordable healthcare services, “said Enlin Jin, CEO of JD Health. “The wellbeing of pets is closely related to the health of many Chinese families. Thus it is necessary and natural for JD Health to create high-quality healthcare services for this new group of family members.”
“We aim to bring a worry-free experience to help customers attend to their pets. By integrating support from both online and offline, JD Pet Hospital can provide a better and easier pet health service, which will be a valuable upgrade and extension to JD Pet’s one-stop service for pet owners,” said Simon Han, vice president of JD.com and who is in charge of JD Pet.
According to JD Pet Hospital’s plan, the platform will continue to grow and connect with more premier pet hospitals, doctors and other service providers, and will explore diversified services in the areas of health support for exotic pets, pet behavior training, pet diet, traditional Chinese veterinary medicine and more.
Xuepeng Cai, head of the China Veterinary Drug Association, said that JD Pet Hospital can play a positive role in offering more convenient and affordable pet health services on the market, and promotes standardized management and transparency of the industry. The association will also carry out cooperation with the hospital in multiple areas in the near future.
Wenbo Tong, Head of JD Health’s Medical Service Department for Pets, pointed out that JD Pet Hospital will leverage the strength of JD’s smart and connected supply chain and omni-channel resources to support practitioners in the pet health industry to better grow their business and serve pet owners.
“Pet owners tend to buy pet food based on their own preferences without means to communicate with their pets,” said Tong, “but if they can easily consult reliable pet dietitians before they make purchases, they will get better support to find the right food for their pets.”
Tong also mentioned that even in the early morning between 2 to 5 A.M., JD Pet Hospital can respond to online medical consultations within minutes, providing timely attention to the animals and peace of mind for their owners.
It is estimated that the population of pet cats and dogs in Chinese cities has exceeded 100 million by 2020, and their annual medical expenses have reached RMB 1,500 yuan per animal, making the industry a hundred-billion RMB market. But the industry is facing a handful of problems at the same time, given the lack of industry standards, price transparency and timely services, which are the pain points that internet hospitals including JD Pet Hospital are attempting to solve.
JD Pet has introduced a series of prime pet services including a quality certification program for pet food, a “taste first and free return” service, pet insurance and more. Lu Liu, general manager of JD Pet, said that in the upcoming Singles Day Grand Promotion, the company will focus on promoting 200 novel and trendy pet products to customers in China.
Apr 11, 2024|
JD.com Bolsters Video Content Creation with One Billion Yuan Investment
On April 10, 2024, JD.com announced an investment of one billion yuan in cash incentives aimed at attracting a wider pool of video content creators and institutions to its platform. This initiative underscores JD’s commitment to leveraging the power of short videos and live streams in innovating the online shopping journey for its users and providing brand merchants with novel avenues for growth.
According to the “China Internet Audiovisual Development Research Report (2024),” 71.2% of surveyed users engage in online shopping through watching short videos and live streams, with over 40% identifying them as their primary channels of consumption. This trend underscores the growing influence of video content on consumer purchasing behavior.
JD’s approach to cultivating a vibrant content ecosystem is multifaceted. For individual content creators, the platform offers generous cash subsidies across more than 20 product categories, including electronics, home appliances, fashion, and health, to name a few. Creators who meet the platform’s recruitment criteria can receive weekly bonuses of up to 30,000 yuan, alongside additional incentives such as video playback subsidies and sales commissions.
On the institutional front, JD has established a separate five-million-yuan incentive program. Institutions that successfully onboard a significant number of influencers will receive generous monthly cash subsidies. JD will also provide one-on-one guidance and support to enhance these institutions’ operational effectiveness on the platform.
A key element is the prioritization of high-quality, original content. The platform intends to amplify the reach of such content through algorithms, traffic coupons, and other means, thereby ensuring a richer and more engaging shopping experience for its users.
In a bid to further elevate its content offerings, JD is also in the process of incubating top-tier influencers, with plans to cultivate 100 star influencers by year-end. This initiative builds on the substantial growth witnessed in JD’s content ecosystem over the past year, marked by a 300% increase for “trial + review” videos in key metrics such as orders, user base, and viewing duration. Notably, during the Singles’ Day Grand Promotion in 2023, JD’s video challenges initiative generated nearly 100 million yuan in transactions, showcasing the immense potential of content-driven e-commerce.
JD.com’s latest investment reflects its ongoing dedication to innovation and excellence in e-commerce. By fostering a dynamic and creative content community, JD aims not only to enhance the shopping experience for its users but also to empower creators and institutions with new opportunities for growth and success.
Apr 10, 2024|
JD.com and Lenovo Form Strategic Cooperation to Drive AI Integration
On April 7, 2024, JD.com and Lenovo announced a strategic partnership focused on AI marketing, intelligent supply chains, and AI technology integration. The partnership positions JD.com and Lenovo as leading AI PC partners, with Lenovo targeting RMB 120 billion in sales across JD’s platforms within the next three years. The collaboration will be focused on accelerating the adoption of AI PCs and making smart devices more ubiquitous in households.
During the signing ceremony at JD’s headquarters, Sandy Xu, CEO of JD.com, highlighted the enduring collaboration between JD.com and Lenovo, predicting a surge in consumer demand and industry-wide innovation. Leveraging JD’s digital supply chain capabilities, the aim is to enhance consumer experiences for both individuals and enterprises.
Liu Jun, Executive Vice President and President of the China Region of Lenovo Group, underscored the significance of JD.com as a vital strategic partner in Lenovo’s AI-focused strategy. This collaboration intends to establish a comprehensive AI industry ecosystem, covering everything from AI PCs to servers and integrated solutions.
The partnership is structured around three principal goals: deepening collaborative efforts on Lenovo’s extensive AI products, solutions, and services; acting as mutual pioneers in the AI PC domain to encourage adoption via JD’s exclusive product launch deals; and working together to cultivate an AI terminal industry ecosystem that enhances the consumer experience.
In line with JD.com’s recently announced mission “Making Lives Better through Technology,” the company is committed to providing robust supply chain technology, integrating AI into physical scenarios, and offering more convenient and affordable consumption options.
JD Brings Smart Logistics Park to Xinjiang
