JD Launches the First 5G Smart Phones for Elders

JD Launches the First 5G Smart Phones for Elders

by Rachel Liu

JD worked with several mobile phone brands to launch smart phones for elderly people through its Consumer-to-Manufacturer (C2M) initiative, helping seniors live more conveniently in a society filled with digital technologies. The project was announced at a press conference at JD headquarters in Beijing on December 2nd. Daniel Tan, president of JD Mobile Devices; Lijun Xin, CEO of JD Health and popular Chinese TV personality Jiong He, who is also Chief 5G Experience Officer of JD, attended the event.

The smart technology provides many conveniences for modern society. However, elderly people may encounter difficulties with mobile payment or online shopping, etc. JD identified those difficulties elderly people face related to entertainment, transportation and communication with their children, and worked with mobile phone brands to improve the functions on traditional smart phones.

“As a technology driven company, JD has the responsibility to leverage technology to make customers’ life easier,” said Tan. “The mobile phone that we developed is not just a phone, but a solution for elderly people’s lives, and a great product that customers can give to their parents.”

The 5G smart phone that JD launched with ZTE is equipped with services such as remote assistance, detailed instructions, fast medical consultancy and more. For example, customers can download the app called “family time” developed by JD, and connect to their parents’ smart phones. Then customers can remind their parents remotely to take medicine or share family photos with them. Parents can easily make emergency calls and share their locations with their children.

“We are very glad to work with JD to create a smart lifestyle for elderly people,” said Fei Ni, general manager of terminal business at ZTE. “With JD’s big data on customers’ feedback and the health-related service provided by JD Health, I am proud that we can work together to leverage technology to make our customers’ lives better.”

“JD Health attaches great importance to the wellbeing of senior citizens,” said Lijun Xin, CEO of JD Health. “By working with JD Mobile Devices, we have implemented the health consultation related services of JD Health into the smart phone, hoping to provide more comprehensive services for our customers.”

 

(liuchang61@jd.com)

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