Dec 16, 2020|
JD Livestream Sales Surge during Double 12 Shopping Festival
by Ling Cao
JD saw sales surge via JD’s livestream initiatives during the Double 12 Shopping Festival (Dec. 1-12). Sales generated through JD Live, JD’s livestreaming platform, increased 10 times YOY. The top five areas by sales were Shanghai, Beijing, Guangdong, Sichuan and Jiangsu.
During the 12-day period, JD livestream viewers increased 16 times YOY, and merchants who participated JD’s livestream increased 280% YOY. The top three categories for livestream initiatives were consumer goods, home appliance and home furnishing. The healthcare-related products and services category was among the top growth rate categories, exceeding JD’s own expectations.
Double 12 Shopping Festival results indicate a preference for personal and family care products among the younger generations. JD data showed that post-1990s consumers in Beijing frequently bought milk formula, and nearly 50% of customers who placed personal care orders where in this age group.
Other categories also performed well. Kitchenware sales increased 19 times YOY, sports and healthcare products sales increased 194% YOY, and book sales increased 5 times YOY.
Jan 30, 2026|
JD.com, Inc. and CBBC Sign Long-term Strategic Partnership to Support UK Brands’ Access to Chinese Market
Beijing, January 30, 2026, JD.com, Inc., China’s largest retailer by revenue, and the China-Britain Business Council (‘CBBC’), have signed a new partnership agreement aimed at helping more UK brands enter the Chinese market. The two parties will establish a long-term strategic partnership to support more British companies selling products to JD.com’s 700 million customers.
The partnership was signed at the UK-China Business Forum by CBBC Chair Sir Sebastian Wood and Marcia Mao, General Manager of Business Development at JINGDONG Cross-border, JD.com, Inc., and witnessed by Economic Secretary to the Treasury of United Kingdom, Lucy Rigby MP.
Under the partnership, CBBC will partner with JINGDONG Cross-border, JD.com, Inc.’s cross-border import business to support engagement with UK businesses. JINGDONG Cross-border will provide brands with market insights, operational support and access to JD.com’s comprehensive e-commerce and logistics capabilities, helping them reach Chinese consumers more efficiently and effectively.
“This partnership reflects our shared objective of supporting UK businesses to engage more effectively with the largest online consumer market in the world”, said Sir Sebastian Wood, “By working with JD.com, we aim to help UK brands better understand market opportunities and practical routes to market, while encouraging sustainable and long-term commercial engagement between the UK and China.”
JINGDONG Cross-border has supported UK brands in reaching Chinese consumers through various initiatives, including the establishment of the UK National Pavilion, which showcases authentic UK products and emerging brands, while leveraging JD.com’s efficient cross-border e-commerce fast-track logistics to facilitate seamless access and delivery. Over the past year, sales in the UK National Pavilion have consistently delivered strong sales, with top-selling categories including home appliances, healthcare, personal care and baby & maternal, highlighting strong consumer interest in British brands and products.
During the forum, JD.com also confirmed its plan to officially launch Joybuy in March. The company is developing its online retail business, Joybuy, in the UK, to offer consumers a broad range of high-quality branded products, with fast delivery across the UK. The company is also investing to expand its UK warehousing network and delivery network, JoyExpress.
-Ends-
About JD.com, Inc.
JD.com, Inc. (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, is a leading supply chain-based technology and service provider. The company’s cutting-edge retail infrastructure seeks to enable consumers to buy whatever they want, whenever and wherever they want it. The company has opened its technology and infrastructure to partners, brands and other sectors, as part of its Retail as a Service offering to help drive productivity and innovation across a range of industries. JD.com’s business has expanded across retail, technology, logistics, health, industrials, property development and international business.
JD.com is ranked 44th on the Fortune Global 500 list and is China’s largest retailer by revenue. The company has been listed on NASDAQ since 2014, and on the Hong Kong Stock Exchange since 2020. Committed to the principles of customer first, innovation, dedication, ownership, gratitude, and integrity, the company’s mission is to make lives better through technology, striving to be the most trusted company in the world.
Dec 17, 2025|
JD.com’s Green Stream Initiative Selected as 2025 Sustainable Brand Exemplar; Among First Signatories to Geneva Visionary Initiative
JD.com is proud to announce that our flagship sustainability program, the Green Stream Initiative, has been selected as 2025 Sustainable Brand Exemplar at the “Building Sustainable Brands” Visionary Initiative, also known as the Geneva Visionary Initiative.
The honor was announced on December 15th at the United Nations Environment Programme (UNEP) global headquarters in Nairobi, Kenya, which draws leaders from the public and private sector to advance sustainable business practices.
The event was co-organized by UNEP, its One Planet Network, the China Association for Standardization, the Sustainable Business and Branding Working Committee, and the Sustainable Business Leaders Forum. The 2025 case collection spotlights leading examples where sustainability is seamlessly integrated into brand value and core strategy.
As one of the inaugural signatories of the Geneva Visionary Initiative in September 2025, JD.com stands alongside other large companies in illustrating the real-world impact of the Initiative’s five-dimensional framework, which fully integrates sustainability principles into business operations and brand value creation, covering strategy, business systems, products, technology, and branding.
Alison Gray Cairns, Head of UNEP’s Private Sector Unit, commended the visionary ambition of the selected projects and highlighted the innovative ways Chinese enterprises are creating value.
Zhang Xiuchun, Secretary-General of the China Association for Standardization, emphasized that unveiling these cases in Kenya represents a key milestone, shifting the Geneva Visionary Initiative from conceptual agreement to practical, actionable steps that strengthen global competitiveness through responsibility.
Spotlight on Ocean Box Partners
Central to JD.com’s recognition is Ocean Box Partners, a flagship project under the Green Stream Initiative initiated by JINGDONG Logistics, the company’s logistics arm. Building on JINGDONG Logistics’ mangrove restoration efforts that began in 2024, this second-phase project, now renamed Ocean Box Partners and often referred to as “Mangrove Ecosystem Project 2.0”, expands mangrove ecosystems in Hengqin National Wetland Park. These vital blue carbon habitats excel at carbon storage and coastal protection.
Launched on International Day for Biological Diversity (May 22, 2025), it continues to be led by JINGDONG Logistics in partnerships with the One Planet Nature Foundation and guidance from organizations such as the Hengqin-Macau Cooperation Zone, China Express Association, and World Wide Fund for Nature (WWF). In this second phase, the initiative adds 20,000 square meters of restored area, more than doubling the total to over 40,000 square meters.
The “Ocean Box Partners” project emphasizes broader collaboration to engage more participants. Over 52 partners have joined the network, including JD Supermarket, JD Foundation, and global brands such as Haier, Yili Group, Swire Coca-Cola, and Burberry.
Its standout feature is the close integration of conservation with everyday consumer participation. On Green Stream Day (July 6, 2025), with WWF technical support, JD.com linked its online mangrove nurturing platform to customers’ loyalty points. Shoppers can now redeem routine purchases to directly nurture mangrove growth, building on a previous digital campaign that drew over 5 million participants and establishing a compelling “shop-for-good” model that delivers shared benefits.
Built on Strong Sustainability Foundations
Ocean Box Partners draws strength from years of systematic progress under the Green Stream Initiative, which promotes comprehensive green transformation throughout the supply chain to facilitate a seamless shift toward low-carbon operations.
For instance, JINGDONG Logistics has transformed its operations with 139.22 MW of installed solar capacity across facilities by the end of 2024, more than 10,000 new-energy vehicles in its self-operated fleet, and in 2024 alone, 860 million reduced-packaging cartons, 960,000 reusable insulated boxes, and over 290 million recycled cartons.
This international recognition at UNEP headquarters affirms JD.com’s dedication to sustainability. As the Green Stream Initiative demonstrates, true sustainable branding goes beyond messaging—it demands transforming operations with integrated responsibility, supply chain excellence, and ecosystem care. We will continue advancing it to lead eco-friendly consumption and logistics, and set a global standard for responsible supply chains, providing practical, scalable inspiration for companies worldwide building resilient and responsible brands.
(vivian.yang@jd.com)
JD Helps Pu’er City Achieve Digital Transformation
