JD Logistics and BTG-WeLink Launch Omnichannel Partnership

JD Logistics and BTG-WeLink Launch Omnichannel Partnership

by Ling Cao

Earlier this week, JD Logistics and BTG-WeLink (BTGW) signed an omnichannel strategic partnership agreement to provide consumers “contactless” access to BTGW products through delivery by JD Logistics.

BTGW is an online retail service arm of the Beijing Tourism Group (BTG), a top ten tourism service group in China. As part of the partnership, BTGW’s “Say Hi Say Yeah” WeChat mini program and App will be linked to JD Logistics service.

Customers can place orders through the “Say Hi Say Yeah” online shop, and JD Logistics will pick up the products at the designated offline stores covering a wide range of categories including food, accommodation, travel and entertainment products, etc. provided by BTG. Stores include Beijing Scitech Outlet Mall, Yansha Outlets Shopping Center under Wangfujing Group, and stores under Beijing Capital Retailing Group, enabling rapid intracity and intercity delivery to customers. The partnership model further empowers offline stores to continue their business online.

Feng Jiang, Head of Key Account Development at JD Logistics,said, “We are glad to work with BTG-WeLink, leveraging JD Logistics’ nationwide logistics network. Both parties will create a “contactless” shopping experience, especially during the anti-epidemic period, making sure customers can enjoy a high quality shopping experience at home.”

Owen Chi, CEO of BTG-WeLink, said, “Based on our partnership, we would like to explore more integrated supply chain service opportunities, deepen our cooperation and promote our transformation from traditional business models to digitization.”

 

(ling.cao@jd.com)

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