- Mar 25, 2021
- Business Update
JD Medicine Procurement Celebrates its Fourth Anniversary
by Vivian Yang
JD Medicine Procurement (药京采), the medicine wholesale and procurement service platform under JD Health, became the first distributor of a new anticoagulant medication, Rivaroxaban manufactured by pharmaceutical company Nanjing Chia Tai Tianqing. The two sides made a joint announcement on Mar. 21 in Beijing. The event also marked the 4th anniversary of the JD Medicine Procurement.
JD Medicine Procurement’s nationwide distribution network which includes offline drug stores and its superior logistics service, will ensure pharmacy merchants and customers get medicine more conveniently and securely. Customers can also purchase the medicine via JD Pharmacy, JD Health’s online medicine retail platform, with the prescriptions from JD’s internet hospital.
Rivaroxaban is effective in treating and preventing blood clots. The medication is in high demand among patients with cardiovascular diseases. Beyond the goal to increase people’s accessibility to the medicine, the cooperation also extends to cooperation in chronic disease management based on JD Health’s specialized online medical center for cardiology, as well as collaboration on the development of intelligent wearable devices that can track patients’ health conditions in real-time.
JD Health’s pharmacy stores alliance (京东健康-联盟大药房), a program that partners with offline pharmacy stores, especially small and medium sized stores in China’s lower-tier markets, also launched grand celebration events during the 4th anniversary of JD Medicine Procurement. Over a hundred of its offline members joined in the celebration. The program offers support to its alliance members in the areas of JD Health’s brand authorization, supply chain support, IT system support, online traffic supply, online marketing, O2O integration and more.
“JD Medicine Procurement provides integrated and comprehensive services for all partners in the supply chain. The platform enables more people to access high quality and low price medicines and healthcare products,” said Xinyuan Zhou, head of JD Medicine Procurement. “This is also part of our effort for the national plan in building grassroots-level public health and medical services and the strategy of rural revitalization.”
Song Zhang, a middle-sized pharmacy store owner in Handan city of Hebei province told a Chinese local media recently that since joining JD Health pharmacy store alliance, he has learned a lot about how to use internet thinking to manage his business. This has also helped him attract more customers.
“In the past, people living in third-tier cities have limited access to foreign healthcare products from brands like Swisse, which now they can procure directly from JD Medicine Procurement platform,” said Zhang, “Now, when customers come to buy medicine in my store, they are always willing to test [JD Health’s] intelligent health checkup devices that we have inside. This is an incremental service for my business.”
According to Zhou, the unique value of the platform is to use internet to enable medicine procurers to make orders whenever and wherever they need. Coupled with JD’s logistics and delivery services, more pharmacy stores can enjoy cost-effective and highly efficient medicine supply chain services.
To date, JD Medicine Procurement has covered more than 90% provinces, municipalities and autonomous regions in China, with nearly 300,000 registered procurement terminals on its platform.