- Dec 29, 2020
- Business Update
JD Opens First Computer and Digital Products Store for Hit Products
by Rachel Liu
JD opened its first computer and digital products store gathering the most popular electronics products at Daxing Joy City shopping mall in southern Beijing on December 25th, targeting young customers and those who like trendy products. Products from Huawei, iFLYTEK, Xiaomi, Honor, Keep and more have attracted groups of customers to visit the new store.
The store is designed for customers to fully experience the products before shopping. On the opening day, customers were seen trying out VR glasses in the gaming experience area. Music lovers gathered in front of the audio section to experience products from brands such as JBL. The store also introduced “mysterious gift boxes”, featuring toys that are not revealed to customers until the boxes are opened, a format that has been very popular among young customers these days.
JD also stocked the store with many smart products, another type of digital product that has been welcomed by young customers. Smart watches and sports bracelets are rising as health became an important issue this year. Customers’ first choices include iFLYTEK, Honor, Huawei and Xiaomi. Working from home drove the sales of smart working equipment, such as smart printers, and many customers are also looking for family-use projectors to enjoy movies and other content at home.
The new store gathers the trendiest and popular products for Generation Z, and provides them a place to experience the latest products first by integrating online and offline, providing an immersive shopping experience for customers.