JD Opens First SEVEN FRESH Supermarket in Wuhan

JD Opens First SEVEN FRESH Supermarket in Wuhan

by Ling Cao

JD announced today that it has opened the first SEVEN FRESH supermarket in Wuhan, providing local customers with a high quality fresh food omnichannel shopping experience.

Lixia Duan, head of SEVEN FRESH supermarkets of JD.com said, “Wuhan is the city of heroes during the epidemic, and is also an essential city for us expanding in the central China region. We want to provide local residents with a convenient and safe shopping experience.”

Lixia Duan, head of SEVEN FRESH supermarkets is making a speech during the store opening

Located in the lively district of Hongshan amidst a cluster of universities and high-tech companies, the store has an area of 3,400 square meters, featuring a range of brands from all over the world.

Last week before the store’s official opening, a group of customers tested SEVEN FRESH’s App for online orders, which can provide delivery in as fast as 30 minutes. One of the testers was Ms. Chen, who is a young mother. “It’s user-friendly for young moms like me, as it’s not convenient for me to go out often,” she said. “Whether I’m looking for fruits, vegetables, or baby and maternal products, I can find them easily on SEVEN FRESH’s App. More surprisingly, there are also regional food ingredients and dishes like pink lotus roots from Honghu city and chestnut from Luotian county, which is very heart-warming.”

There are also special dishes cooked in store and tailored for Wuhan residents. The menu features a range of delicious food to eat in-store, such as teppanyaki, handmade dumplings, roast duck, as well as many delicious local dishes.

Customers visit SEVEN FRESH supermarket in Wuhan

SEVEN FRESH always places high priority on safety control. In addition to integrated quality inspection, the new store also maintains a spot check policy to guarantee food safety. In September, five SEVEN FRESH supermarkets across China received FSSC 22000 Food Safety Management System Certification, an internationally-recognized standard for food safety that safeguards public health. JD also applied the same standards for the new store.

Following the opening of the Beijing CBD supermarket, this is the second SEVEN FRESH supermarket opened by JD amid this year’s Singles Day Grand Promotion, enabling customers to enjoy the promotion period not only online, but also offline.

 

(ling.cao@jd.com)

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