JD Partners with China Council of Lions Clubs to Bring School Supplies to Children in Need

JD Partners with China Council of Lions Clubs to Bring School Supplies to Children in Need

JD.com is partnering with China Council of Lions Clubs to donate everyday necessities including clothes and shoes as well as school supplies to children in need. Starting December 12 and lasting for two weeks, JD shoppers will be able to access a page within the JD app where they can buy products to be donated to children from underprivileged families.

The charity shopping page will be targeted at consumers whom JD has already determined through big data analysis are likely to make donations. When shoppers purchase supplies on the page, the goods will either be sent directly to the children or delivered to a district headquarters of China Council of Lions Clubs, where they will be dispatched to underprivileged children throughout 14 provinces in China.

China Council of Lions Clubs is the China arm of Lions Clubs International, a charitable community organization established in Illinois, USA in 1917. With the first China branch launching in Shenzhen in 2002, the organization has expanded throughout China’s major cities, with members participating in activities ranging from environmental protection and disaster relief to aid for children and young people.

“It’s great to see JD.com taking its status as China’s largest retailer seriously and giving back to society through this donation project,” said Hui Cao, Secondary Deputy Director of Beijing Office of China Council of Lions Clubs. “As one of the country’s leading e-commerce platforms with a loyal customer base, JD has the capacity to use its technology to make a widespread impact in the area of targeted poverty alleviation.”

“Lions Clubs International is an esteemed and very valuable organization to the world, and it is our honor to partner with them on this philanthropy project,” said Xinyuan Zhou, General Manager of Channel Innovation, JD Health. “By combining the power of JD’s e-commerce platform with the Lions Clubs charitable outreach network, we hope this initiative can make a difference in the lives of children across China.”

This is yet another example of how JD is using its e-commerce platform to benefit groups in need. The company has taken its responsibility to society seriously since the very beginning. In the past few years alone, JD has partnered with brands to raise money for left-behind children; donated to children with developmental disabilities; and ceaselessly worked to make its business more sustainable by adopting eco-friendly packing and transforming its logistics fleet with green technology.

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