Jun 11, 2018|
JD Partners with Mead Johnson on Market Strategy for Emerging Urban Areas
JD.com has partnered with the world’s leading international pediatric nutrition company, Mead Johnson, on a new market development strategy to bring a wide range of infant formulas to consumers in the nation’s emerging urban areas. A response to the shift in consumption habits of Chinese consumers for maternal and baby products to focus on product quality, the new collaboration announced today will make it even easier for maternal and baby store owners in China’s growing smaller cities to supply their consumers with high-quality infant formula from Mead Johnson Nutrition’s world-leading brands.
To facilitate this partnership, JD has developed an easy-to-use mobile internet program through which store owners can place orders for Mead Johnson products. Maternal and baby goods will be delivered within 48 hours directly from JD’s warehouses via the company’s in-house nationwide logistics network. The vertical integration will significantly shorten the delivery lead time and help store owners better manage their inventory. In addition to making it easier for brands to supply their stores, Mead Johnson can analyze the data from the platform to better understand consumption trends for their products and ultimately their end consumers, long a challenge for traditional chain stores. Mead Johnson will also be able to leverage the platform to engage in direct marketing activities and offer shop owners coupons and special promotions.
“With the help of JD’s innovative smart supply chain and in-house logistics resources, a greater number of consumers in China’s emerging urban areas will have more reliable access to our high-quality products,” said Enda Ryan, CEO of Greater China of Mead Johnson. “This cooperation will also help us gain a better understanding of the needs and behaviors of our consumers throughout China.”
“This is a great opportunity for us to deepen our cooperation with Mead Johnson,” said Xiaosong Wang, President of JD Fast Moving Consumer Goods and Foods. “Leveraging our resources to bring high-quality brands like the Mead Johnson family of products to consumers across China is at the heart of our Retail as a Service vision. With growing demand for these products as Chinese parents are having more children, we look forward to deploying the full range of JD’s strengths in technology, marketing and logistics to help our partners meet this demand.”
Going forward, JD will work on providing partnering offline stores with a powerful and convenient inventory management system, while Mead Johnson will ramp up its presence in China’s emerging urban areas by employing professional promoters to help local store owners make the most of the partnership.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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