Jan 4, 2021|

JD Partners With Sesame Studios On New Year Video and Products

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by Martin Li

JD has partnered with Sesame Studios to make a short New Year video titled Joyous Surprise, which carries the theme of kindness and friendliness.

The video features JD’s Joy and classic characters from the internationally-known program Sesame Street.

JD and the studio also worked with Lego and Pop Mart to customize diversified Sesame Street-themed products like bags, yoga pads, mixed nuts, pullovers and mysterious gift boxes.

When people open JD’s app and input “Sesame Open” in Chinese, they will have access to the themed products. Additionally, they can have a chance to win cash awards of up to RMB 2021 yuan.

In an offline campaign, JD has decorated the Light Rail No.2 in the mountain city of Chongqing in southwest China with images of Sesame Street characters and Joy, adding a festive touch to the city.

The New Year partnership is one of JD’s efforts to join hands with either well-known or iconic brands to meet increasingly diversified consumer demands.

The partners have included Yayoi Kusama, Line Friends, O’real, Panasonic and Unilever.

 

(bjlihao3@jd.com)

 

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