May 8, 2021|

JD Releases Data on Mother’s Day Gifting

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by Yuchuan Wang

JD Big Data Research Institute released a data report on Mother’s Day gift consumption on May 8. The data shows Mother’s Day-related keywords have been searched nearly a million times in the past week with a growth rate of 120% compared with the week of Apr. 26. Mother’s Day, which falls on the second Sunday of May each year, falls on 9th this month.

Among the gifts, kids’ favorites are beauty products to maintain their moms’ youth, followed by home appliances, food and beverages, jewelry and apparel & undergarments. Flower orders on JD also increased by 400% compared with the same period last year.

JD’s housekeeping service have seen an increase of nearly three times for services to be used on Mother’s Day, compared with the previous week.

According to an online survey done by JD Big Data Research, nearly 40% of mothers among 1000 respondents surveyed received their first gift from kids on the Mother’s Day. If asked which gifts left the deepest impression, handmade products such as a painting, cookies, or a gift card are always among the favorites.

 

(yuchuan.wang@jd.com)

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