Apr 9, 2021|
JD Releases White Paper on Trends of Liquor Sales Online
by Rachel Liu
JD released the 2021 Online Consumption Liquor Trends White Paper on Apr. 6. The white paper shows that more customers are looking for high-end baijiu and sauce-flavored baijiu. As for beers, sales of black beers and crafted beers are increasing quickly. Female and Gen Z are new growing customer groups for liquor. Sparkling wine and low-alcohol liquor are their favorites.
The white paper shows that sales of high-end liquor is growing quickly: Sales of liquor that is over RMB 600 yuan per bottle increased 160% YOY on JD, and accounted for 55% of total sales of liquors. Sales of high-end baijiu are increasing particularly fast.
Sauce-flavored baijiu is a hot product recently. The market of sauce-flavored baijiu had been growing continuously for 10 years from 2009-2019, as shown in the white paper. Sales of sauce-flavored baijiu increased 10 times YoY on last Nov.11, the height of JD’s Singles Day Grand Promotion.
“We noticed that recently many new baijiu brands, such as Guanyun, Kaishan and Jiangxiaobai, have become popular among customers. Customers are not just looking for time-honored brands or big brands like Moutai and Wuliangye. We think that cultivating new baijiu brands will be important for us this year,” said a sales manager from JD Liquor.
Sales of yellow beer ranked No.1 on JD among the beer category in 2020, followed by black beer and craft beer. Craft beer like IPA, Trappist beer and stout are most popular among Chinese consumers.
Gen Z customers are more reasonable and responsible when drinking, and they like low-alcohol liquors such as sake and fruit wine. They also like to try new flavors such as cream, flower and grape. Female customers especially like sweet wine and sparkling wine. The most popular wine among young female customers is the sparkling wine from Jacob’s Creek. Torre Oria wine from Spain saw a 110% YoY increase in female customers last year.
Nov 28, 2022|
JD.com in Hands with Diplomats in Beijing to Share Lifestyle to Consumers
by Doris Liu
JD Worldwide, JD.com’s comprehensive imported products business, joined hands with ambassadors from Georgia, Moldova, Pakistan, Sri Lanka, and business counselors from Austria and Cyprus to share their lifestyle with specialties in a program broadcasted on BRTV (Beijing Radio & Television Station) on November 25, synchronizing the good life of the world with viewers in China.
Generally considered the “cradle of wine”, Georgia has a history of 8,000 years culture of wine. H.E. Archil Kalandia, Ambassador of Georgia to China, introduced the tradition of Qvevri wine-making method, which was recognized by UNESCO as an intangible cultural heritage, by showing photos of clay vessels buried underground.
“The process is very natural, and it’s linked with the ground. For us, wine is in life rather than just a drink,” said the ambassador, demonstrating a traditional Georgian drinking horn which is used in ritual toasting. He also presented Borjomi carbonated mineral water from one of the world’s four most recognized longevity places, Caucasus of Georgia.
H.E. Dumitru Braghis, Ambassador of Moldova to China, first showed audience organic products such as nuts, cosmetics, walnut oil and honey. Since wine is also cornerstone of Moldova’s cultural identity, Ambassador Braghis brought ten bottles to stage with profound introduction of the world’s Top 2 largest wine cellars, Mileștii Mici and Cricova which are underground.
“I’m sure that next year we (China and Moldova) will have more, better and bigger results and we will be able to show to everybody that this friendship is already mature like Moldova wine,” said the ambassador.
The textile industry is the largest manufacturing industry in Pakistan, contributing a majority of the country’s exports. H.E. Moin ul Haque, Ambassador of Pakistan to China, displayed both traditional Chitrali hat and hand-made scarfs to unfold the exquisite dying and weaving techniques, as well as Pakistani gem and rice.
The well-known Ceylon tea, ginger cookies and coconut-based products from Sri Lanka impressed Chinese audience with Ambassador Palitha T. B. Kohona’s intriguing presentation. “For various reasons, Ceylon tea is considered to be one of the best black tea in the world,” said Ambassador Kohona, adding that the climate, the soil and the way of tea plucking and processing might be the reasons why the tea is special in color, aroma, taste and intensity.
Dr. Michael Berger, Commercial Counselor of the Austrian Embassy in Beijing, was delighted to see a variety of products such as Red Bull, wafer, milk and wine are popular in China. He highlighted that cows drink natural water and eat grass in meadow in Austria, which is one of the most advanced countries in biological agriculture, and some listen to classical music by Austrian composers Mozart and Haydn to help boost milk quality.
By sharing a story about Venus, the Queen of Cyprus, and her son Cupid, Mr. Petros Petrou, Commercial Counselor of the Cypriot Embassy in Beijing kicked off his demonstration with an array of specialties including traditional Halloumi cheese, blue wine and stuffed toys of Talking Tom.
JD.com had reported RMB 500 billion yuan in the procurement of imported products over the past three years, higher than its goal of RMB 400 billion set in 2019, according to the company’s Report on Consumption of Imported Products 2022 released earlier this month.
With authorization support from embassies in China, JD.com has seen a prosperity in national pavilion program, in which the total number of national pavilions is expected to surpass 100 by the end of 2022, serving as a broader bridge to bring high quality imported products to Chinese market.
Nov 23, 2022|
JD.com Sees Soccer-Related Sales Spike as World Cup Opens
Vivian Yang
Even without a home team to cheer for, Chinese soccer fans have not hesitated to invest in their passion for FIFA World Cup since the 2022 games raised their curtains in Qatar on November 21st.
JD’s data showed that in the lead-up to the game, soccer shoes, balls, and jerseys have been the most popular items on the J Shop, the omni-channel fashion and lifestyle business of JD.com, sales of which account for 40, 28, and 25 percent respectively among soccer-related categories.
Consumers can order customized jerseys on JD.com
The sales volume of various national team jerseys tripled YoY since the start of the game this Monday, with more than 40 percent of the jerseys of Germany and Spain being bought by female customers, as they consider these teams to have more handsome players.
In the past week, sales of World Cup-related ornaments increased 80 percent YoY, and glasses and wine sets grew over 30 percent YoY. Sales of commemorative soccer balls and coins increased more than 100 percent month over month.
Geographically, Guangdong, Beijing, Sichuan and Jiangsu are the Top 5 highest-spending regions on soccer products. Adidas’ official match ball for the FIFA World Cup Qatar 2022™ became the best-selling in Guangzhou, while soccer gloves topped the list in Beijing as fans here keep the game heat outdoors. This is the first time the event is held during winter in the Northern hemisphere.
To heighten the atmosphere while watching games at home – mostly at midnight and early morning due to a five-hour time difference between China and Doha, purchases of relevant gears are on the rise. Take JD Mall in Xi’an for example. This offline store has seen the sales of TV sets measuring over 80 inches rise 50 percent YoY in the past week. On the first day of the game, online transaction volume of projectors increased 240 percent, and that of VR glasses is up by 430 percent.
JD’s trade-in program is also taking the chance to spread a friendly reminder that in case the game gets so intense that you accidentally break the TV, this service is here to offer a 10 percent discount and an array of subsidies during the World Cup period toward trading in items for a new TV and other home appliances.
Photo Gallery: This Week at JD (Apr. 3 – Apr. 9)
