Apr 9, 2021|
JD Releases White Paper on Trends of Liquor Sales Online
by Rachel Liu
JD released the 2021 Online Consumption Liquor Trends White Paper on Apr. 6. The white paper shows that more customers are looking for high-end baijiu and sauce-flavored baijiu. As for beers, sales of black beers and crafted beers are increasing quickly. Female and Gen Z are new growing customer groups for liquor. Sparkling wine and low-alcohol liquor are their favorites.
The white paper shows that sales of high-end liquor is growing quickly: Sales of liquor that is over RMB 600 yuan per bottle increased 160% YOY on JD, and accounted for 55% of total sales of liquors. Sales of high-end baijiu are increasing particularly fast.
Sauce-flavored baijiu is a hot product recently. The market of sauce-flavored baijiu had been growing continuously for 10 years from 2009-2019, as shown in the white paper. Sales of sauce-flavored baijiu increased 10 times YoY on last Nov.11, the height of JD’s Singles Day Grand Promotion.
“We noticed that recently many new baijiu brands, such as Guanyun, Kaishan and Jiangxiaobai, have become popular among customers. Customers are not just looking for time-honored brands or big brands like Moutai and Wuliangye. We think that cultivating new baijiu brands will be important for us this year,” said a sales manager from JD Liquor.
Sales of yellow beer ranked No.1 on JD among the beer category in 2020, followed by black beer and craft beer. Craft beer like IPA, Trappist beer and stout are most popular among Chinese consumers.
Gen Z customers are more reasonable and responsible when drinking, and they like low-alcohol liquors such as sake and fruit wine. They also like to try new flavors such as cream, flower and grape. Female customers especially like sweet wine and sparkling wine. The most popular wine among young female customers is the sparkling wine from Jacob’s Creek. Torre Oria wine from Spain saw a 110% YoY increase in female customers last year.
May 25, 2022|
JD Welcomes Armani Beauty Store
by Doris Liu
The official store of Armani Beauty recently made its debut on JD.com, bringing over 180 high-end products in the categories of make-up, skin care and perfumes.
The cosmetics line under the Italian fashion house Armani, in partnership with L’Oreal, and the J Shop, an upgrade of JD’s Fashion and Lifestyle business, jointly launched a limited gift set to better help consumers convey their love with gifts in a recent campaign. In addition to the most popular products Lip Maestro Lip Gloss and Designer Lift Foundation, the Armani Prive Collection of luxury fragrances are also seen in the store.
The Armani Beauty store is another collaboration between JD.com and L‘Oréal Group after the official launch of Lancôme, Yves Saint Laurent (YSL), Helena Rubinstein (HR), Kiehl’s and other beauty brands on the platform.
According to market research firm iResearch, China’s beauty market has continued to expand in size, driven by the gradual popularization of beauty consumption concepts, the growth of core consumer base and consumption upgrades. The demand for beauty products has extended in all directions.
As the 618 Grand Promotion kicked off on May 23, JD.com will leverage its position of providing authentic products to over 580 million active users to build a bridge between high-end beauty brands and customers, as well as enhance the image of various brands through the platform’s superior products and services.
May 24, 2022|
LA MER Kicks Off Flagship Store on JD.com
Xiaoqian Han
Following the opening of M.A.C. Cosmetics and Jo Malone’s flagship stores on JD.com, La Mer, a high-end skincare brand with a-dozen-or-so categories of creams, lotions, and eye creams, has now joined JD.com. La Mer will offer almost 50 popular products in the store, including the brand’s renowned face creams as well as a collection of gift boxes. At the same time, JD.com will also provide La Mer with customized greeting cards and timely logistics services.
La Mer is a brand under the Estee Lauder Group. Many consumers, including Hollywood stars, and international celebrities have expressed that they are the daily users of La Mer products.
“I am very happy to be able to launch a flagship store on JD.com,” said Junping Xue, Vice President of Estee Lauder Group and General Manager of La Mer. “We hope to establish a long-term partnership with JD.com and work together to create better products and services.”
The launch follows the debut of brands including Estee Lauder, Origins, Clinique, LAB SERIES, MAC, and Jo Malone on JD.com. JD’s 580 million active users, including over 25 million JD Plus members, are perfectly matched with premium brands such as La Mer.
“La Mer is very popular among consumers, and it is highly matched with the beauty needs of JD.com users,” said Tao Wang, General Manager of JD Beauty. “With our unique omni-channel capabilities and upgraded personalized services, JD Beauty has helped beauty brands’ sales achieve double growth.”
Photo Gallery: This Week at JD (Apr. 3 – Apr. 9)
