Jun 3, 2020|

JD Sees Fast Growth in Book Orders from North America and Japan


by Martin Li

JD.com’s outbound e-commerce platform saw a 20-time growth in book borders on June 1, the first day of the annual Grand Promotion.

The best sellers were children’s books, which accounted for around 70 percent of total book orders.

Buyers of children’s books were mainly Chinese living in foreign countries, including the United States, Canada and Japan.

“Chinese books are very popular with overseas Chinese, which reflects the importance they attach to children’s education,” said Chris Cui, head of JD Global Sales.

In addition, books related to traditional Chinese medicine and health care are also popular among overseas buyers.

Buyers also like original English-language books sold on the platform.