Big Shots from Lenovo and JD: One Show, One Hundred Million Yuan

Big Shots from Lenovo and JD: One Show, One Hundred Million Yuan

by Yuchuan Wang

On June 1st, the first day of JD’s 618 Grand Promotion, JD held an executive livestreaming joined by Liu Jun, Executive Vice President of Lenovo Group and President of Lenovo China, Yan Xiaobing, Senior Vice President of JD.com and President of JD Electronics and Home Appliance and Wang Zijian, a Chinese actor, to promote Lenovo’s products on JD. The livestream attracted over 1.2 million viewers and achieved sales of over RMB 100 million yuan.

Yan Xiaobing (left), Liu Jun (right)

During the livestream, both executives turned into professional evaluators and introduced 20 products, including best-selling and new ones, for specific groups of customers including students, gamers and corporate office workers.

Leveraging livestreaming, customers now are able to experience products the same way as in brick and mortar stores, thus greatly improving the communication efficiency between brands and customers, and sales conversion rates.

Liu Jun says, “Livestreaming can not only help boost sales, it also enables us to hear and interact with our customers in real time directly. It is a process of building brand awareness.”

During this year’s 618 promotion, JD will host over 300,000 key livestreams. Last week, JD.com announced a strategic partnership with Kuaishou, China’s leading video sharing and livestreaming platform, to reach new users and push into new scenarios in the emerging e-commerce livestreaming market.

 

(yuchuan.wang@jd.com)

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