Oct 21, 2020|
JD Super Accounts for Over 50% of Online Market Share in Multiple FMCG Categories
by Rachel Liu
Leading data analysis firm Nielsen released the FMCG Industry Trend Report of January to August 2020 today，October 20st. Data shows that JD Super, JD’s online supermarket, accounts for over 50% of online market share in multiple categories such as infant formula & diapers, cooking oil, packaged rice, bottled water, wine, sports beverages, vodka, beer, brandy and whisky.
Chinese parents have increasingly high demand for maternal and baby products. JD Super’s vast product choices, commitment to authenticity and comprehensive after-sales service making it the first choice for many Chinese parents to shop with peace of mind. Products that customers traditionally buy online, such as cooking oil, rice and flour, also saw a transfer to online with the impact of COVID-19, and JD Super has become the main shopping platform since the outbreak due to JD’s ability to continuously ensure supply.
JD Super also works closely with many leading brands in the industry. For example, it signed a partnership with popular oil brand Fulinmen (福临门） in September to help the brand sell RMB 15 billion yuan of products in the next three years.
More Chinese consumers choose JD to order heavy products such as beverages and water thanks to the competitive prices and JD’s delivery service directly to their doorsteps. High-end and imported liquors are also getting more popular among young and affluent customers. With JD’s Omnichannel Fulfillment program, customers in some cities in China are now able to receive wine and other beverages in two hours on average, and sometimes in as fast as 30 minutes.
Sep 29, 2023|
JD.com Unveils the Green Impact Partners Alliance, Marking a Bold Step Towards Sustainable Commerce
by Vivian Yang
On September 27, JD.com announced the establishment of the Green Impact Partners Alliance, a milestone in the company’s commitment to fostering sustainable commerce. The Alliance is an integral facet of JD’s ongoing Green Impact Initiative, an expansive commitment to offer environmentally friendly products on its platform.
Several high-profile fast-moving consumer goods (FMCG) brands, including Breeze, OMO, and BABO, are among its inaugural members. The Alliance aims to foster collaboration and advocate for green products across three key fronts: efficient supply chain management, insightful consumer-to-manufacturer product design, and impactful marketing cooperation.
Under the banner of the Alliance, JD Super, the supermarket division of JD Retail, is embarking on a series of transformative partnerships:
- JD Forest in Hainan: In collaboration with leading tissue paper manufacturer Breeze, JD.com is establishing JD Forest in Hainan, contributing to reforestation efforts.
- JD Bamboo Forest in Sichuan: Partnering with bamboo pulp tissue manufacturer BABO, JD is creating dedicated bamboo forests in Sichuan, supporting sustainable bamboo production.
- OMO Tree Planting Initiative: JD.com and detergent leader OMO are launching an initiative where every purchase of OMO laundry capsules triggers a one-yuan donation towards tree planting, fostering a virtuous cycle of environmental care.
To encourage environmentally conscious consumption, consumers who purchase these eco-friendly products will receive shopping rewards in their accounts based on their expenses, further incentivizing green choices in everyday shopping.
The Alliance was officially announced at an inauguration ceremony in Beijing, where Qu Feng, CEO of Golden Hongye Paper Group, the parent company of Breeze, Zhang Shuyi, Vice President of the Home Cleaning Division at Unilever China, and representatives from JD jointly reaffirmed their dedication to the shared cause.
Niu Yinghua, Vice President of JD.com and General Manager of the Cleaning, Personal Care, and Maternal and Baby Product Department at JD Retail, stated that nearly one hundred green products have been introduced through the Green Impact Partners Alliance so far. By 2024, the Alliance plans to welcome an additional 20 reputable brands from major FMCG categories, tripling the number of green-labeled product offerings.
The Alliance is poised to benefit from JD’s vast market insights and industry trends, ensuring a broader spectrum of sustainable consumer-to-manufacturer products in collaboration with brand partners. Furthermore, the Alliance partners are poised to co-develop numerous environment-centric marketing campaigns, driving a comprehensive push towards eco-friendly lifestyles.
JD.com’s environmental stewardship has been evident since the launch of its “Green Stream Initiative” in 2017, a collaboration that saw JD Logistics partner with giants including Lego, Wyeth, Kimberly-Clark, and Unilever, focusing on carbon footprint reduction across multiple facets of the supply chain, from warehousing, packaging, and transportation to recycling and engaging over 300,000 companies and millions of consumers. This was further bolstered in 2020 with JD’s “Green Impact Initiative,” which saw partnerships with P&G, L’Oréal, PurCotton, Nestlé, and Abbott to boost sustainable consumption.
With its unwavering dedication to green advancements, JD.com is not just setting industry benchmarks but is also leading by example, steering a global shift toward sustainable
Sep 21, 2023|
JD.com’s Agricultural Specialties Shopping Festival Records Impressive Sales, Emphasizing Quality Delivery
by Vivian Yang
JD.com held a grand ceremony of its Agricultural Specialties Shopping Festival on September 19th, which coincides with the 2023 China National Harvest Festival. Now in its second year, JD.com’s Agricultural Specialties Festival, which commenced on September 1st and continues for one month, has witnessed soaring sales across diverse agricultural products.
For example, a staggering 668 tons of crabs, sourced from 12 distinct lake regions, found eager buyers. Highlighting the efficiency of JD’s supply chain and logistics infrastructure, crabs from Suqian, Jiangsu, traveled over 2,000 kilometers, reaching a customer in Kunming, Yunnan, within just 23 hours. Furthermore, over 50,000 shoppers ordered more than 400,000 Laiyang pears from Shandong. In a single day, sales exceeded 5,800 matsutakes from Tibet, and, to date, over five tons of Yunnan macadamia nuts have been sold.
JD.com’s “10 billion yuan subsidy” initiative boosts the sales of superior agricultural products at competitive prices. This endeavor features sought-after products, including Laiyang pears from Shandong, Hui Li pomegranates from Sichuan, Yangcheng Lake hairy crabs, and Sunite mutton, resulting in collaborative ventures with over 2,000 industrial belts. This guarantees consumers direct access to the finest agricultural products, much to the satisfaction of farmers who’ve observed rising sales.
Pioneering a novel ‘direct-from-source’ delivery model, JD.com, backed by its cutting-edge digitized supply chain, eliminates middlemen, ensuring high-quality agricultural goods journey directly from farm to table. JD Retail’s stringent quality assurance and batch inspections underline the company’s commitment to product excellence.
A dedicated sea cucumber cultivation and supply base for JD Retail
In collaboration with JD Logistics, JD Retail offers an assurance: compensation for any compromised produce, ensuring a comprehensive, trustworthy post-sales experience during the festival.
At the launch, Xin Lijun, the CEO of JD Retail, highlighted JD’s decade-long dedication to refining its digital supply chain, optimizing production, endorsing esteemed brands, and advancing industrial digitalization. This holistic approach has rejuvenated modern agriculture, presenting superior agricultural goods to broad markets, thereby amplifying their intrinsic value. JD’s expansive supply chain fosters consumption equity between urban and rural markets, ensuring that even the most isolated regions enjoy premium products, fair prices, and unmatched services. Additionally, JD’s infrastructural strides have sparked quality job opportunities in rural areas, cultivating local talent through strategic industrial partnerships, entrepreneurial guidance, and skill-based training.
In recent years, JD.com has established a number of “Benfu villages” (or “March to Rich villages”) nationwide, supporting millions of farmers to increase their income by leveraging local agricultural specialties. This June, JD.com surpassed its ambitious three-year goal, generating over one trillion yuan in rural output, well before the anticipated timeline.
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