Oct 21, 2020| JD Retail

JD Super Accounts for Over 50% of Online Market Share in Multiple FMCG Categories

Rachel Liu

by Rachel Liu

Leading data analysis firm Nielsen released the FMCG Industry Trend Report of January to August 2020 today，October 20^st. Data shows that JD Super, JD’s online supermarket, accounts for over 50% of online market share in multiple categories such as infant formula & diapers, cooking oil, packaged rice, bottled water, wine, sports beverages, vodka, beer, brandy and whisky.

Chinese parents have increasingly high demand for maternal and baby products. JD Super’s vast product choices, commitment to authenticity and comprehensive after-sales service making it the first choice for many Chinese parents to shop with peace of mind. Products that customers traditionally buy online, such as cooking oil, rice and flour, also saw a transfer to online with the impact of COVID-19, and JD Super has become the main shopping platform since the outbreak due to JD’s ability to continuously ensure supply.

JD Super also works closely with many leading brands in the industry. For example, it signed a partnership with popular oil brand Fulinmen (福临门） in September to help the brand sell RMB 15 billion yuan of products in the next three years.

More Chinese consumers choose JD to order heavy products such as beverages and water thanks to the competitive prices and JD’s delivery service directly to their doorsteps. High-end and imported liquors are also getting more popular among young and affluent customers. With JD’s Omnichannel Fulfillment program, customers in some cities in China are now able to receive wine and other beverages in two hours on average, and sometimes in as fast as 30 minutes.

(liuchang61@jd.com)

Feb 3, 2023| JD Retail

JD Shop Now Sales Soar During Chinese Spring Festival

Vivian Yang

by Marry Ma

JD.com’s on-demand retail service “Shop Now” released the 2023 Report of On-demand Consumption in Spring Festival on January 28. During the Chinese Spring Festival from January 21 to 27, sales increased by 90% compared to the same period of last year’s Spring Festival. The search volume for Spring Festival decorations such as couplets, lucky characters, and red paper cuttings has increased more than 3.5 times that of the same festive period last year.

Data from JD Shop Now shows that gift boxes, fruits, alcoholic beverages, and mobile phones are the most popular goods during the Spring Festival. On New Year’s Eve, the consumers’ order amount increased by 171 percent year-on-year.

Gift box sales remain popular throughout the entire Spring Festival period, with overall year-over-year growth of over 50 percent. Among them, sales of baijiu gift boxes and fruits and nuts gift boxes have grown more than 10 times, while sales of fruits gift boxes, baked goods gift boxes, and dried seafood gift boxes have grown more than three times.

As many areas have started to experience snow and low temperatures, warm clothing items have also been popular, with sales of wool caps, gloves, electric blankets, and heaters increasing more than 2.5 times year-over-year.

Data from JD Shop Now shows that during the Chinese New Year period, sales of mobile phones increased by more than 70 percent compared to the previous year, cosmetics and perfume sales increased by more than 120 percent, and sales of home appliances increased by 226 percent.

Sales of smart health monitoring products on JD Shop Now increased by more than 10 times, and sales of massagers, electric health pots, and air purifiers increased by more than 2 times. The data shows that the sales of kitchen appliances such as floor-cleaning robots, cooking machines, and air fryers increased by more than 8 times compared to the previous year.

In order to bring pets home for the New Year, pet owners ordered travel equipment for cats and dogs on JD Shop Now, with sales increasing by 176 percent year-over-year, and sales of cat and dog toys, pet beauty tools, and pet medical supplies all increased by more than 110 percent year-over-year.

(mayiqian3@jd.com)

Jan 29, 2023| JD Retail

Chinese Spring Festival 2023 Consumption Trends: “3R” Food, Routine Shopping and More

Vivian Yang

by Vivian Yang

Among the most prominent consumption trends during this Chinese new year holiday period (from January 21-27) were the continued booming of “3R” food, diversified and routine e-shopping categories, and the vast potential in the lower-tier markets, according to a report prepared by JD.com’s Consumption and Industry Development Research Institute.

“3R” food (short for “ready-to-cook”, “ready-to-heat” and “ready-to-eat” food) saw six-fold growth in transaction volume year over year during this period.

Food is an essential element of Chinese Spring Festival celebrations. With the 3R industry thriving in China in recent years, more and more Chinese families are choosing to order 3R dishes to enrich their reunion meals, especially meaningful holiday dishes such as chicken soup with fish maw; those with complex preparations such as Sichuan-style fish filets with pickled vegetables; and those that require special cooking skills, such as the delicacy known as “Buddha jumps over the wall,” which requires hours to simmer a variety of seafood, meat, and other nutritious ingredients.

The report also noted that with the normalization of non-stop delivery service during the festival, Chinese consumers are accustomed to ordering all kinds of “routine” products during the festival period. The transaction volume of mobile phones, home appliances, and health products on JD.com all witnessed substantial increases. (This year marks the 11^th year in a row that JD Logistics has offered non-stop delivery service during Chinese New Year.)

Meanwhile, after-sales services have been in hot demand during the holiday, such as mobile phone warranty service (up by 296 percent YoY), home appliance repairs (83 percent) and home cleaning (302 percent).

Consumers’ shopping preferences vary in different tiers of cities. The report found that during the spring festival period, consumers living in higher-tier markets shopped for a lot of fresh food, flowers and pet supplies on JD.com, while those from lower-tier markets bought more mobile phones, home appliances, furnishing and decoration products. This is reflective of the trickle-down effect by which young people returning to their homes from big cities during the holiday are spreading their online shopping habits to their relatives and friends in villages and towns, and enabling more people to enjoy the convenience and quality goods that e-commerce offers, according to the report.

(vivian.yang@jd.com)