Oct 21, 2020|
JD Super Boosts Development of Tea Industry
by Rachel Liu
JD Super, JD’s online supermarket, has formed a tea industry alliance with the local government of Anxi, Fujian province and leading tea brand Bamatea (八马茶业). Anxi is the origin place of Tieguanyin tea, one of the most popular teas in China. Through this partnership, JD will leverage its big data platform to provide digital support for the transformation of the local tea industry. The three sides will also work together to build higher standards and a better environment for the tea industry.
Bamatea will leverage JD’s omnichannel ability by working with JD Daojia, SEVENFRESH, Yihaodian to achieve one-hour delivery in first to fourth tier cities, providing on demand service for customers.
JD Super will provide Bamatea with digitalized solutions and insights on customer profiles and shopping habits, in order to help the firm improve its service and products. In the next five years, Bamatea and JD will also co-build smart warehouses in mid-China to serve thousands of the tea brand’s offline stores.
“Tea is a very important category for JD Super, and it’s an important part of Chinese traditional culture,” said Xiaojun Wang, head of packaged food at JD Super. “As the leading supermarket in China both online and offline, we want to work more closely with our partners to achieve better growth. I believe under the partnership with Bamatea and Anxi government, the sales of Tieguanyin tea on JD will see another round of growth, and we can bring more tasty and healthy tea to our customers.”
JD Super and Bamatea have been partners since 2012. As of 2019, annual sales of Bamatea on JD Super have increased by 60 times. As of September 2020, customers who have become Bamatea’s members on JD have reached 1.05 million. JD Super is one of the fastest growing channels for Bamatea.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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