Jan 15, 2021|

JD Super Rolls Out Recommendation Lists for New Year Food Shopping


by Vivian Yang

In preparation for the upcoming Chinese New Year, a.k.a. Spring Festival, which falls on February 12 this year, JD’s online supermarket JD Super released a shopping list with delicious and convenient new year food and drink recommendations in a series titled “One Hundred Tastes for the New Year” (百味年货) on Jan. 14.

In Chinese tradition, the celebration of a new year starts with the twelfth lunar month of the previous year, which lands on Jan. 13 to Feb. 11 this year. Therefore, many Chinese people have begun to do their new year shopping now in observing the historical and cultural customs which specify the necessary delicacies.

JD Super’s food recommendation lists are made based on opinions from a dozen food and drink experts. The list series will be rolled out one by one in the coming days. covering a wide range of categories including candies, alcohols, non-staple food, condiments, snacks, time-honored Chinese food brands and more must-have products for the new year celebration.

JD Super’s food recommendation lists are made based on opinions from a dozen food and drink experts

On the list of candies and chocolates, many famous brands can be found, such as Fujiya, Hershey, Xu Fu Ji, Alps, Ferrero, Dove, Nestle and White Rabbit.

Chinese New Year liquors and wines are included, of course. Judges recommended several best sellers from the Moutai, Wuliangye and Jiannanchun liquor brands, as well as trendy beers including Tsingtao, Yanjing, Heineken, Würenbacher and more. For wine recommendations, Chinese brands such as Great Wall and Zhangyu performed well in terms of ranking.

It is also a peak time for the sales of roasted seeds and nuts. JD Super found that mixed nuts packs are the most popular customer choice in this category.

“Healthy and organic products are much welcomed during the new year shopping festival,” a JD Super spokesperson said. “Many new brands and products trending on the internet will also appear on people’s new year shopping lists.”