Sep 22, 2020|

JD Super Inks Deal With Wine Association To Boost Industry


by Martin Li

JD Super, JD’s online supermarket, will cooperate with China Alcoholic Drinks Association to drive digitalized warehousing and logistics services in the wine industry, as well as promote quality wine brands.

As part of the cooperation agreement announced on September 21, JD will open its Cloud and AI capabilities to participating wine brands to help digitalize the industry chain. Additionally, JD will make use of its e-commerce platform, which has over 400 million active users, to enhance wine branding and improve consumers’ awareness of quality wine-producing regions.

“We hope to work together with the association and wine enterprises to build an industry cluster of quality wines by taking advantage of JD’s strength in digital supply chain, logistics and branding,” said Chen Songfeng, head of JD’s liquor and alcoholic beverage division.

“The deepened cooperation between JD and the association is expected to boost development of China’s wine industry and innovation in the industry,” said Song Shuyu, president of the association, of which JD is a member.

JD Super contributed to more than half of sales in the B2C wine and drink market in China between January and July this year, according to Nielson data. During the same period sales of wine, beer and imported alcoholic beverages all saw robust growth on JD Super.

On June 18, JD’s annual mid-year grand promotion, JD Super saw its wine sales exceed RMB100 million yuan within the first minute after the event opened.

At the launch ceremony on September 21, JD also announced its plans to promote agricultural products. The program will extend to counties and towns which produce quality agricultural products.

“JD will use its supply chain, logistics, technology, finance and marketing strengths to better connect quality agricultural products and consumers,“ said Meng Xiangqi, who is in charge of marketing for JD’s platform business.

From January to June this year, JD Super helped promote more than 10,000 agricultural products from over 100 production areas, benefiting over one million farmers.