JD Supermarket Takes China Market Lead Less Than Two Years After Launch
As JD Supermarket prepares to celebrate its anniversary on September 9, there is much to celebrate. In the second quarter of 2017, JD Supermarket seized the overall market lead in sales volume for supermarkets in China, online or offline.
At the beginning of the year, JD Supermarket announced its goal to help 10 brands surpass RMB one billion in GMV during 2017– and we are well on track! Seven brands on JD Supermarket including P&G, Merries, Wyeth and Danone have already surpassed RMB one billion for the year, and more than 100 brands have surpassed RMB 100 million.
And for 2018, we have set even higher goals: we want 500 brands to surpass RMB 100 million in GMV during the year.
JD’s growth with women consumers is a major contributing factor for JD Supermarket’s success. During the last 12 months, the number of women consumers on JD Supermarket has more than doubled, driving sales in the personal care and beauty categories, including female hygiene products, perfume and make-up products and baby and maternal products, such as diapers and milk powder.
JD’s strengths in supply chain, logistics and marketing is helping lower costs and drive sales for brands. Over 4,000 products from leading brands were launched on JD Supermarket in the first half year of 2017. The inroads that JD has been able to make into categories that have historically sold primarily offline are clear. Rice and cooking oil, for example, have increased sales by 80% in the last 12 months, due in large part to the added convenience that our superior logistics solutions afford consumers. Heavier products, such as beverages, have similarly shown a clear trend toward JD’s online channel, with sales increasing more than 60%.
Below is a range of key data from JD Supermarket: