- Feb 10, 2021
- Chinese Consumers
JD Supports E-Vouchers Distribution in Beijing
by Ling Cao
JD will support the distribution of e-vouchers (electronic consumption vouchers) totaling RMB 40 million yuan during Chinese New Year by the Beijing Municipal Government, which made the announcement on Feb. 9.
From Feb. 12 to 16, local residents can get the coupons via six platforms including JD.com and Xiaomi. The initiative aims to add colors to the CNY festival and also support quality lifestyle guarantee for customers.
On the JD app, customers have the opportunity to get red envelopes every day starting from 10 AM during Feb. 12 to 16, with face value of RMB 16, 66, or 166 yuan randomly. The voucher should be used the same day as you get it.
During the ongoing CNY Grand Promotion, JD has provided all kinds of initiatives for customers, including flash sales, high quality products sourced from the place of origin, as well as non-stop delivery service during the holidays for the ninth year in a row.
JD’s data shows that during the promotion heavy products such as oil and rice sales have increased 100%-200% YOY, and beef and ready-to-cook products sales have surged based on JD’s cold chain logistics support.
JD has helped the Beijing government on the e-vouchers program since June last year, enabling and supporting merchants to resume production after the pandemic started to fade, as well as ensuring customers’ livelihood. JD helped the Beijing municipality government issue e-vouchers during the “Beijing Consumption Season” in June, 2020.