Aug 7, 2020| ESG

JD Supports Farmers to Move from Exports to the Domestic Market

Vivian Yang

by Vivian Yang

Carp and pigeon farmers crushed by export order cancellations due to COVID-19 have turned their products into hot sellers on JD.com for domestic customers. This is made possible through the “National Fresh Produce Green Channel” that JD established in February to support sales of agriculture products and provide customers access to more high quality and fresh produce during the special period.

For carp farmers in Kuandian county of Liaoniang province and pigeon growers in Hotan Prefecture of Xinjiang Uygur Autonomous Region, export revenue accounts for more than half of the whole year’s income. In one month’s time from January to February this year, the virus had reduced Kuandian’s carp price from RMB 20 yuan to 15 yuan per kilogram and the price of Hotan’s pigeons dropped from RMB 17 yuan to 5 per bird.

As farmers seek help from domestic sales channels, JD immediately realized these agricultural products are a good fit for its farm-to-table initiative which works to provide support to farmers and bring naturally-farmed products to customers.

The carp and pigeon products joined JD’s special projects, which enabled them to enjoy more online traffic, marketing and promotional support. In the meantime, JD’s cold chain logistics ensured fast and secure transportation of the products directly from the farms to JD’s warehouses.

To date, nearly 500,000 carp and 300,000 pigeons have been sold on JD, almost doubling the year-on-year sales and sparing farmers more than RMB 6 million yuan in economic losses.

In addition, compared to trading with purchasers in the past, farmers selling on JD through more direct formats such as livestreaming and flash sales get to know about consumers’ demands and preferences firsthand.

With the unsalable crisis brought by export restriction in the first half of the year now solved, farmers in both Kuandian and Hotan have now started a new round of breeding.

(Vivian.yang@jd.com)

Nov 18, 2022| ESG, JD Retail

JD Singles’ Day: Appliance Trade-in Reduces Carbon Emissions

Doris Liu

by Doris Liu

Sales of home appliances on JD.com saw an increase of 7 times year-on-year (YOY) in the value of trade-in orders during JD Singles’ Day Grand Promotion (SDGP) this year, in which new products with a Grade 1 energy label purchased through trade-in services are expected to help reduce 80,000 tons of carbon emissions each year.

As a green consumption supporter and promoter, JD.com has consolidated its position in the home appliance sales industry by dint of its supply chain advantages accumulated over 20 years, as well as China’s preferential policies and continuous efforts of brand manufacturers and channels. During the 2022 SDGP, 20 percent of orders for home appliances on JD.com were made through trade-in solutions, marking a delightful result of moving towards a sustainable and low-carbon world.

In 2020, China pledged to achieve a peak in carbon dioxide emissions before 2030 and carbon neutrality before 2060, with all industries advancing their pace of low-carbon transformation, especially the home appliance industry. According to the National Development and Reform Commission, China’s household appliances ownership has exceeded 2.1 billion items, and the scrappage volume in 2022 is estimated at 200 million items. Trading in one major household appliance reduces carbon emissions by 9,763 grams, equivalent to planting a tree, according to the China Beijing Environment Exchange.

As early as 2016, JD.com launched a trade-in service for home appliances, covering more than 95 percent of cities, counties and towns for over 45 recycling categories. In addition, the service can be completed on the same day of order placement to save customers’ time, while also accelerating the penetration of energy-efficient products.

To further optimize customers’ experiences, JD.com offers special subsidies for new purchases made under the trade-in scheme, free dismantling services and free transportation of the old appliances to reduce consumers’ costs and simplify the whole process of upgrading to new green and intelligent home appliances.

During the 2022 SDGP, a service that integrates delivery with installation was chosen 160 percent more than the mid-year 618 Grand Promotion, indicating the growing importance consumers attach to service. To ensure this service, JD.com trained its in-house delivery personnel to become appliance engineers to standardize both delivery and installation services, providing an experience that exceeds consumers’ expectations.

Nearly 10,000 of JD’s engineers have obtained qualification for instant delivery and installation, saving about 6 million hours of consumers’ waiting time for appliance installation.

This year, JD.com also joined hands with the China Green Foundation to launch the “RMB 1 yuan green action with trade-in” public welfare project, gathering all parties in the industry to participate in environmental protection projects. Every time consumers complete one trade-in order, JD will donate RMB 1 yuan for public welfare tree-planting activities. Data shows that JD.com has funded the planting of more than 100,000 trees.

(liujun215@jd.com)

Nov 11, 2022| ESG, JD Logistics

JD Issues “De-Carbon Vouchers” to Raise Awareness of Green Logistics

Vivian Yang

by Vivian Yang

To raise awareness of green logistics, JD Logistics (JDL) issued “de-carbon vouchers,” equivalent to 200,000 tons of carbon, to customers who used its express service to send personal parcels during this year’s Singles’ Day Grand Promotion, which lasts from Oct. 20 to Nov. 11.

The exact amount of carbon points rewarded to each sender is based on the carbon reduction that JDL can achieve through its green supply chain efforts in delivering their parcels. Carbon footprint is measured through the logistics industry’s calculation platforms.

Users can easily participate and track their carbon reduction achievements through JDL’s WeChat mini-App, under the “Travels of Parcels” program. When a parcel delivery order is fulfilled, the senders will automatically receive a “de-carbon voucher”- with up to 800g per order – in their JD account. These vouchers can be redeemed for physical prizes, delivery coupons, or donations to charity groups. For example, vouchers can be used to pay for relief materials such as buckets, sponges, and stretchers to support a dolphin rescue program co-launched by JD.com and the Blue Ribbon Ocean Conservation Association, a Sanya-based civil society organization.

Under JD’s Green Stream Initiative which was launched in 2017, JDL has expanded its low-carbon operations from packaging, warehousing, and transportation to product recycling and more services. The company believes that the “de-carbon vouchers” campaign during this year’s Singles’ Day Grand Promotion will help raise awareness of these “behind-the-scene” supply chain efforts among more end-users and invite them to take part in these efforts.

JDL’s recyclable Green Stream delivery boxes

JDL is China’s first logistics company to join the Science Based Targets initiative (SBTi), and has committed to halving its carbon emissions by 2030 (starting from 2019). Its Asia No.1 logistics park in Xi’an was certified as the first carbon-neutral logistics park in China in early 2022. To date, the Green Stream Initiative has mobilized more than 300,000 enterprises and hundreds of millions of customers in more responsible and sustainable production and consumption activities.

(vivian.yang@jd.com)