Carp and pigeon farmers crushed by export order cancellations due to COVID-19 have turned their products into hot sellers on JD.com for domestic customers. This is made possible through the “National Fresh Produce Green Channel” that JD established in February to support sales of agriculture products and provide customers access to more high quality and fresh produce during the special period.
For carp farmers in Kuandian county of Liaoniang province and pigeon growers in Hotan Prefecture of Xinjiang Uygur Autonomous Region, export revenue accounts for more than half of the whole year’s income. In one month’s time from January to February this year, the virus had reduced Kuandian’s carp price from RMB 20 yuan to 15 yuan per kilogram and the price of Hotan’s pigeons dropped from RMB 17 yuan to 5 per bird.
As farmers seek help from domestic sales channels, JD immediately realized these agricultural products are a good fit for its farm-to-table initiative which works to provide support to farmers and bring naturally-farmed products to customers.
The carp and pigeon products joined JD’s special projects, which enabled them to enjoy more online traffic, marketing and promotional support. In the meantime, JD’s cold chain logistics ensured fast and secure transportation of the products directly from the farms to JD’s warehouses.
To date, nearly 500,000 carp and 300,000 pigeons have been sold on JD, almost doubling the year-on-year sales and sparing farmers more than RMB 6 million yuan in economic losses.
In addition, compared to trading with purchasers in the past, farmers selling on JD through more direct formats such as livestreaming and flash sales get to know about consumers’ demands and preferences firsthand.
With the unsalable crisis brought by export restriction in the first half of the year now solved, farmers in both Kuandian and Hotan have now started a new round of breeding.
JD.com, also known as JINGDONG, has been named to the Gartner Supply Chain Top 25 for 2025 for the second consecutive year. The recognition underscores the company’s excellence in the global supply chain sector driven by sustained innovation. As the 22nd ranked company, JD.com remains the only Chinese retailer to be included in the Top 25, joined by global supply chain leaders including Apple, Amazon, P&G, Unilever, Walmart and more.
As the industry’s most prestigious ranking, Gartner Top 25 evaluates companies based on key areas including financial metrics, ESG performance, and expert opinion. Gartner also identified three success drivers shaping this year’s rankings: -autonomous operations, agentic AI, and water stewardship.
Technology Drives Efficiency Elevation
Since launching its comprehensive technology transformation in 2017, JD.com has invested more than RMB 140 billion in R&D. By the end of 2024, the company’s supply chain infrastructure assets increased to RMB 161 billion, up 12% year-on-year.
These investments have helped fuel the company’s highly efficient operations. Managing over 10 million self-operated SKUs, JD.com maintained an impressive inventory turnover of approximately 30 days in 2024. The company also launched TimeHF, its first self-developed billion-scale time series forecasting model, improving forecast accuracy by over 10% and enhancing scientific and accurate inventory management.
Smart Logistics for Speedy Fulfillment
JINGDONG Logistics (also known as JD Logistics) operates over 40 “Asia No.1” intelligent logistics parks across China, where AI-powered scheduling robots work alongside warehousing staff to improve storage efficiency by 10%. To further improve logistics efficiency, cutting-edge systems such as pick robots, sorting machines, and autonomous delivery vehicles work at scale to improve performance.
The “Logistics Brain” system powers dozens of real-world business scenarios across JD.com’s network. For example, the “Courier Assistant” and “Smart Station Manager” use AI to reduce manual hours and enhance management efficiency at front delivery stations. In agriculture, blockchain-based traceability platforms have helped increase fruit and vegetable sales by 30%, while spatial-temporal intelligence tools have shortened store location planning cycles by 80%.
Guided by the principle of bringing goods as close as possible to the customer, JD.com has continued to optimize its logistics network and delivery processes by minimizing handling steps and shortening transportation distance. Today, 95% of JD.com’s retail orders in China can be delivered within 24 hours.
JINGDONG Logistics Zhilang intelligent solution
AI for Full Supply Chain Efficiency
JD Cloud is the technological cornerstone of JD.com, its self-developed large language model (LLM), which supports the intelligent upgrade across the company’s supply chain. JD Cloud’s proprietary intelligent agent, JoyAgent 2.0, addresses both general and complex commercial queries and is currently running more than 14,000 instances internally. Meanwhile, its “Joy Inside” program connects with leading robotics partners to offer highly personalized, intelligent companionship solutions.
Additionally, JD.com is leveraging AI to drive full-chain efficiency. The “Logistics Brain” system integrates LLMs and digital twin technology to enable real-time simulations for billions of orders, accelerating fulfillment times by over 12% during the 2024 JD.com Singles Day shopping festival.
JD Cloud computing center
Green Supply Chain
JD.com is also a leader in building a low-carbon supply chain through innovative green technologies. Its self-developed carbon footprint platform, Jingtanhui, serves over 100 brands, helping manage more than 500 tons of carbon assets, and manages over 40 million waybills. The program has been recognized in China’s national green technology promotion catalog. The company supports paperless operations through its procurement system saving paper equivalent to 20,000 trees annually, while smart packaging algorithms strike a balance between sustainability and cost. In 2022, JD.com launched the “Green Impact Initiative” to encourage eco-conscious consumption and carbon-inclusive actions. Working with brand partners, JD.com has generated approximately 100 million green orders reinforcing its position as a sustainability leader.
People-Focused, Socially Responsible
As of April 30, 2025, JD.com employed over 720,000 personnel under the company’s ecosystem and has been recognized by Fortune China’s ESG Impact List for three consecutive years (2022–2024). JD.com will continue to build a more intelligent, efficient, and green supply chain as part of its long-term commitment to serving global consumers and partners, and driving high-quality development across the industry.
On June 5, which is World Environment Day and the 8th anniversary of JD.com’s Green Stream Initiative, JD Logistics, also known as JINGDONG Logistics, announced that it will bring 500,000 new reusable cold chain delivery boxes into service for fresh products, marking the largest deployment of its kind in the industry.
Each of these boxes will be collected and reused after delivery, significantly reducing single-use waste. With each reuse cutting carbon emissions by approximately 850 grams, the new boxes are expected to reduce emissions by an estimated 127,000 tons over their lifecycle.
This move comes as China’s express delivery sector hits a new peak of 174.5 billion parcels in 2024, topping global rankings for the 11th consecutive year. However, the growing demand has led to rising environmental concerns, especially around packaging waste and limited consumer-friendly recycling options.
JD Logistics has been working to address this challenge since 2015 by promoting reusable packaging solutions. So far, more than 3 million reusable cold chain boxes have been put into use. In 2024 alone, 960,000 boxes are in active circulation, helping to cut 72,000 tons of CO₂ emissions—equivalent to the annual electricity use of 77,000 households.
The new upgraded boxes are engineered for durability and performance, having passed rigorous insulation and drop tests. Each box supports up to 300 reuses—nearly twice the lifecycle of earlier models—and features improved sealing to preserve freshness more effectively.
To ensure precision and accountability, every reusable delivery box is embedded with a unique barcode and RFID tag, enabling full lifecycle tracking via JD Logistics’ proprietary circular packaging management system. Real-time backend updates provide data on each box’s usage count, condition, and logistics path.
In conjunction with the rollout of the upgraded boxes, JD Logistics has partnered with over 300 fresh food brands to offer green delivery services throughout JD.com’s 618 Grand Promotion, China’s largest mid-year shopping festival. These partnerships transform the high-consumption event into a full-chain carbon reduction campaign.
This is just one part of JD.com’s “Green Stream Initiative.” Launched in 2017, the Green Stream Initiative represents the company’s long-term commitment to a responsible supply chain. From AI-driven optimization and green energy adoption to recyclable packaging and smart transportation, the company continues to build a next-generation, environmentally responsible supply chain, and set the standard for green innovation in the logistics industry.