JD Super, the supermarket division of JD.com, and Camposol, Peru’s leading fruit exporter, celebrated the arrival of the first 2025 season Peruvian blueberries in Shanghai on July 4. This landmark shipment, facilitated through a direct-procurement partnership, launches the global blueberry season and reinforces JD.com’s role as a trusted bridge for international brands and specialty products reaching Chinese consumers.

Building on the successful collaboration in 2024, JD Super and Camposol have strengthened their partnership to source top-tier blueberries directly from Peru’s northern orchards. This year, JD Super anticipates purchasing over 1,000 tons of blueberries, streamlining the supply chain to deliver fresher, more affordable fruit to Chinese shoppers. By eliminating intermediaries and optimizing the process, this partnership makes premium blueberries more accessible and less expensive, enabling consumers to enjoy what’s popularly called “blueberry freedom” in China.
The 2025 Peruvian blueberry season arrived two weeks ahead of schedule, with an estimated yield exceeding 400,000 tons of exceptional quality produce —a 27% increase from last year. JD Super is set to capture 10% of the 72,000-ton supply to China, cementing its position as the largest online retailer for Peruvian blueberries. The initial shipment features the selection of the premium Madeira variety, carefully graded to 16MM+ and 18MM+ sizes for superior flavor, sweetness, and consistency.

JD Super implements a comprehensive assurance system to ensure uncompromising quality through rigorous controls. On-site specialists at Camposol’s Peruvian warehouses monitor product standards from the source, while JD Super conducts regular online quality checks to ensure consistent excellence. Every blueberry meets JD’s strict standards for firmness and uniformity, guaranteeing customers receive premium-grade fruit.
To preserve freshness, the blueberries are transported via a fully sanitized, end-to-end cold-chain system from Peru to China. JD Logistics supports this with cold-chain delivery across over 300 cities, guaranteeing each blueberry arrives as fresh as when it was picked.

Since entering the imported blueberry market in 2018, JD Super has honed its supply chain expertise, reducing costs while improving quality. This direct-sourcing model has made Peruvian blueberries more affordable and popular, driving exponential sales growth on JD’s platform and turning an unfamiliar fruit into a household favorite in China. Peru’s blueberry industry has seen remarkable growth, with cultivation expanding from 80 hectares in 2012 to 20,500 hectares today, reflecting a 65% annual growth rate.
This partnership between JD Super and Camposol sets a new benchmark for global produce collaborations, delivering fresh, high-quality Peruvian blueberries to millions while fostering efficient, sustainable trade.
(vivian.yang@jd.com)