JD to Provide RMB 1.5 Billion in Resources to Merchants and Brands

JD to Provide RMB 1.5 Billion in Resources to Merchants and Brands

by Yuchuan Wang

On March 4th, JD.com announced the launch of the Spring Raindrop Plan to allocate RMB 1.5 billion worth of marketing resources to help merchants and brands that are heavily impacted by the COVID-19 epidemic, and to bring more quality products to nationwide consumers.

The plan will carry out key promotion events until the end of the epidemic and allocate marketing resources such as flash sales, live streaming, coupons, PLUS membership and content marketing to support its merchants. The company’s smart supply chain business JD-Y will also provide data analysis capabilities covering areas such as promotion strategy, pricing, and inventory management, to lower operations costs and benefit consumers. Beginning with the International Women’s Day sales campaign which is currently in progress and the March 15th World Consumer Rights Day sales campaign, JD is launching dedicated sales entries for the Spring Raindrop Plan.

Affected by the epidemic, brick-and-mortar stores are facing significant challenges. JD will open its omnichannel services to these stores. Based on Location-Based-Services (LBS), JD’s online sales events will enable offline stores to interact with and deliver to its surrounding consumers. JD will also introduce offline merchants who provide offline services on its online sales pages, using online channels to activate offline consumption. JD’s live streaming business JD Live will also help offline stores resume operations. Recently, JD Live has collaborated with JD’s automobile business and enabled customers to “test drive” cars online.

The Spring Raindrop Plan will also enable brands and merchants enjoy JD Logistics’ supportive policies for partners using JD’s warehousing services.

 

(yuchuan.wang@jd.com)

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