Mar 15, 2020|
JD to Ship Luggage for Free for Medical Volunteers in Hubei
by Ling Cao
JD Logistics announced on March 13th that it will provide free luggage shipping service for doctors and nurses who have come from other places to volunteer on the frontlines in Hubei province during COVID-19, making their return home more convenient. The first batch of packages are already on its way.
Items shipped mainly include winter clothes and other non-essential items. JD couriers from four local delivery stations in Hubei province started making trips to the medical teams’ residences on March 14th to help them pack and ship the items.
JD couriers starts making trips to the medical teams’ residences
A member of the medical staff expressed her gratitude for the program. “As the weather is getting warm, we can send these things home now in order to make it easier for us later on. Thanks JD Logistics for their kind support.”
JD courier disinfects parcels prior to shipment
Jul 24, 2026|
Spain’s World Cup Triumph Opens New Opportunities for Spanish Brands in China
Spain’s FIFA World Cup victory has ignited celebrations around the world—and inspired Chinese consumers to bring a taste of Spain into their homes.
As fans celebrated Spain’s first World Cup title in 16 years, JD.com quickly turned the excitement into new opportunities for Spanish brands. Leveraging the strengths of JD Super, JD.com’s online supermarket, and JINGDONG Cross-Border, the company’s cross-border import business, JD.com connected authentic Spanish products with millions of consumers across China through its nationwide retail and supply chain network.
As Spain advanced from the Round of 16 to then lifting the World Cup, Chinese consumers’ enthusiasm for Spanish beers continued to build on JD Super. During this period, sales of Estrella Galicia 1906 Reserva Especial more than doubled compared with the previous stage, while Mahou’s Session IPA, an official LaLiga partner, saw sales increase by 85%. Premium Estrella Damm craft beer gift sets also recorded nearly 70% growth, highlighting Chinese consumers’ growing enthusiasm for authentic imported brands during major global sporting events.
Beyond beer, JINGDONG Cross-Border brought Spain’s culinary culture even closer to Chinese shoppers. Last week, the team partnered with popular content creators The Breeze Brothers to host four livestream sourcing sessions directly from Spain, including a behind-the-scenes broadcast from an Atlantic bluefin tuna fishing operation in partnership with Balfegó—a global pioneer in certified, responsible fishing and sustainable marine management. Through JD.com’s cross-border e-commerce fast-track model, more than 200 premium Spanish products—including Atlantic bluefin tuna, Bowo tuna, Baymar seafood, iHam Iberian ham, Codorníu Cava, Nomad Coffee and Pancracio chocolate—were introduced to the Chinese market, with many making their China debut. The livestreams attracted more than 500,000 cumulative views, while seafood and beverage products featured during the campaign generated over 6,300 orders on JINGDONG Cross-Border, demonstrating the growing appeal of authentic Spanish products among Chinese shoppers.
The World Cup also highlighted a broader shift in demand for imported products. During the tournament, searches for imported beer on JD Super increased by more than 30% year over year, while sales rose by over 60%. Meanwhile, JINGDONG Cross-Border’s dedicated Spanish fresh food sourcing page attracted nearly 270,000 unique visitors, demonstrating Chinese consumers’ growing appetite for premium products from around the world.
For international brands, these moments represent more than short-term demand, they create opportunities to build lasting connections with Chinese consumers. Backed by JD.com’s nationwide fast fulfillment network, digital merchandising expertise, livestream commerce ecosystem and trusted retail platform, JD.com helps international brands respond quickly to market trends while building long-term growth in China.
These efforts are further supported by JD.com’s “10 Billion GigaGrowth Plan”, an initiative designed to accelerate the introduction of premium international products through dedicated global buyers, localized marketing, omnichannel retail capabilities, and end-to-end supply chain support.
From celebrating global sporting moments to discovering authentic local specialties, JD.com continues to bring the world’s best products closer to Chinese consumers—while helping international brands unlock new opportunities in one of the world’s most dynamic consumer markets.
(vivian.yang@jd.com)
Jun 23, 2026|
JINGDONG Logistics Joins First Movers Coalition to Scale Zero-Emission Trucking
- JINGDONG Logistics joined the World Economic Forum’s First Movers Coalition (FMC), becoming the initiative’s first member company from China.
- The company pledges to cut its road freight emissions by adopting zero-emission medium and heavy trucks in its operations by 2030.
- Joining over 100 global companies, JINGDONG Logistics will leverage its purchasing power to accelerate the commercial scaling of clean energy technologies in long-haul transport.
June 23, 2026, DALIAN, CHINA — At the 17th Annual Meeting of the New Champions (Summer Davos), JINGDONG Logistics announced its official membership in the World Economic Forum’s First Movers Coalition (FMC). This marks JINGDONG Logistics as the first company from China to join the global decarbonization initiative.
As part of its commitment to the trucking sector, JINGDONG Logistics pledges that by 2030, at least 30% of its newly procured heavy-duty trucks and 100% of its medium-duty trucks will be zero-emission vehicles, or, alternatively, that 15% of its overall road freight operations will achieve net-zero emissions.
Sebastian Buckup, Managing Director at the World Economic Forum and head of the Centre for Nature and Climate, commented: “We are delighted to welcome JINGDONG Logistics as the first company from China to join the First Movers Coalition. By committing to scale zero-emission trucking across its operations, JINGDONG Logistics is sending a powerful market signal that will help accelerate the of clean freight technologies. This commitment demonstrates how leading companies can use their purchasing power to drive industrial transformation, strengthen supply chain resilience and advance the transition to a net-zero economy.”
A spokesperson of JINGDONG Logistics said：”Logistics is more than just a bridge connecting production and consumption; it should be a pioneering force driving global sustainable development. Joining the First Movers Coalition reflects the company’s commitment to a greener future and represents a strategic choice to transform our supply chain purchasing power into real momentum for decarbonization. We look forward to taking collective action with our global partners to reshape the future of logistics through green practices.”
The First Movers Coalition is a global initiative that helps to commercialise zero-carbon technologies in hard-to-abate sectors, such as trucking, shipping, and steel, which account for 30% of global emissions. By joining global companies in the FMC, JINGDONG Logistics aims to contribute to the commercial-scale decarbonization of long-haul transportation.
As a supply chain solutions provider, JINGDONG Logistics has integrated sustainability into its operations, setting validated Science-Based Targets (SBTi) and a net-zero pledge across its entire value chain by 2050. The company reduces road freight emissions by operating a fleet of over 14,000 self-owned new-energy vehicles, operating regular hydrogen-powered and electric heavy-duty truck routes, and shifting more freight to railways.
JINGDONG Logistics leverages its self-developed Supply Chain Emission Management Platform (SCEMP) platform, which uses AI to track real-time vehicle data, calculate carbon footprints, and optimize routes. While balancing environmental protection with operational efficiency, it helps enterprises cut costs, improve overall performance, and achieve carbon reduction simultaneously.
(vivian.yang@jd.com)
Leading US Brand Marketing Media Shares how JD is Changing the Game in Retail
