JD Unveils Supportive Measures For Agricultural Industry

JD Unveils Supportive Measures For Agricultural Industry

by Martin Li

JD today announced supportive measures for the agricultural industry in poor rural areas to help the industry achieve an output of RMB 1 trillion yuan in the next three years.

The company will use its strengths in supply chain, logistics, finance, technology and service to boost performance for the industry.

The measures are expected to help digitalize the industry and complete its ecosystem.

The newly-unveiled measures are the latest effort by JD to help alleviate poverty in rural areas of China. The company signed a poverty alleviation cooperation agreement with the State Council Office of Poverty Alleviation and Development in January 2016.

JD’s founder and CEO Richard Liu said at the signing ceremony that the agricultural industry in poor rural areas face two challenges. On the one hand is the issue of selling produce for a good price. On the other hand, people living in urban areas   have limited access to quality produce.

JD had put more than three million products from rural areas on its e-commerce platform as of September 30, 2020, helping sellers achieve sales volume of RMB 100 billion yuan and increasing income for more than one million poor rural households, according to the poverty alleviation report published by JD today.

JD has signed a cooperation agreement with 100 underdeveloped counties in China and is opening more than 250 stores for agricultural specialties on its e-commerce platform, increasing sales channels for quality produce.

Plus, JD has been increasing delivery speed to counties and towns, building logistics infrastructures in key areas. By the end of June 2020, JD had built 750 large smart warehouses across China, achieving 24-hour delivery in 90% of China’s prefecture-level counties.

JD has also provided several thousand e-commerce trainings for people in poor areas.

 

(bjlihao3@jd.com)

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