JD Worldwide Embraces Strong Sales Performance On Sixth Anniversary

JD Worldwide Embraces Strong Sales Performance On Sixth Anniversary

by Hui Zhang

More than 20,000 imported brands from over 100 countries participated in a shopping festival held by JD Worldwide, JD’s platform for imported products, to celebrate its sixth anniversary on Apr. 15.

JD’s consumers showed enthusiasm for the festival, with purchases of more than 1,000 brands increasing by over 100% compared with the day before, showing the surging consumption demands and their recognition of innovative marketing approaches.

“JD Worldwide is committed to becoming a one-stop destination to fulfill the increasing consumption demands,” said Frank Yu, general manager of marketing and operations of JD Worldwide. “Our ultimate goal is to connect consumers and our partners in an effective way, benefitting them both.”

JD Worldwide has successfully upgraded its business from just a cross-border platform to a comprehensive imported products one since 2019 and launched JD Imported Supermarket last year to provide high-quality and convenient consumer goods to consumers. One-stop shopping experience and a wide-range of product categories have become one of the major considerations for Chinese consumers. According to JD’s data, sales of products on JD Imported Supermarket during its anniversary festival increased by 406% compared with the day before, with the top three products sold by the brands RYO, Aveeno and Sulwhasoo.

To add more choices for customers and provide more overseas brands a seamless way to enter the Chinese market, JD Worldwide began to source products directly from international shopping malls and e-commerce platforms last November. The partnership model has been widely recognized by Chinese consumers. According to JD’s data, sales of fashion categories from these malls or platforms increased by 300% compared with the day before, with Rakuten, Müller, and Phoenix Beauty ranking the top three in terms of fashion products sales.

JD has also created innovative marketing methods to attract customers, such as inviting celebrities to open stores, participate in livestreams and other social e-commerce initiatives. JD’s data showed that Chinese consumers are willing to follow their favorite celebrities and buy products recommended by them. JD’s data showed that sales of stores opened by celebrities increased by 320% compared with the day before.

JD Worldwide announced international supermodel Liu Wen to be its new brand ambassador on Apr. 13, which has sparked heated discussion around Liu and JD on Weibo, China’s twitter-like social media platform.

Established in April 2015, JD Worldwide has become a trusted platform for Chinese customers to shop for imported products online and offline, which offers over 10 million SKUs (stock keeping units), covering categories including maternal and baby, fashion, beauty, electronics, food, health supplements and more.

 

(zhanghui36@jd.com)

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