Dec 14, 2023|
JD Worldwide Launches the “Bayern Pavilion” in Cross-Border E-Commerce Initiative
On December 8th, 2023, JD Worldwide, the cross-border e-commerce platform under JD.com, announced a new collaboration with the city of Munich, Bavaria (Bayern in German), and digital marketing agency Hylink to introduce the “Bayern Selectives Pavilion.” This themed flagship store is designed to provide Chinese consumers with a convenient one-stop online shopping experience to discover and purchase a variety of Bavarian products and cultural items.
The inaugural brands launched in the store include Roeckl, Die Rockmacherin, Werner Christ, and Online pens, featuring a diverse range of categories such as apparel, accessories, food and beverages, and stationery. In response to evolving consumer preferences, the Pavilion intends to expand its product range by offering skincare and beauty brands, delicacies, and many more.
During the pavilion’s opening ceremony, key partners from the state of Bavaria, including Clemens Baumgärtner, Head of Munich’s Department of Labour and Economic Development; Helmut Käs, Head of BMW Group Classic and Managing Director of Munich Tourism Promoting Association; Michael Käfer, CEO of Käfer; Caroline Lauenstein, founder of Die Rockmacherin; Alexandra and Thomas Batsch; and Alexander Apfel, founders and CEO of ONLINE, recorded video messages expressing their enthusiasm and support for the Bayern Select Pavilion, emphasizing its role in extending the reach and accessibility of premium Bavarian products to the Chinese market.
Tong Defa, Consul General of the Chinese Consulate in Munich, highlighted the significance of this collaboration as a milestone in Sino-German trade relations. In his remarks, he noted that “China is the world’s largest import market of cross-border e-commerce. JD Worldwide’s expansion will create increasing global opportunities, benefiting more countries and regions like Germany and the state of Bavaria.”
Luke Liu, Head of KA, duty-free and global sourcing in Europe of JD Worldwide, said, “We are thrilled to seamlessly integrate Bavaria’s premium brands and products, JD’s highly efficient sales channels, and the aspirations of Chinese consumers for high-quality goods through the establishment of the Bayern Selectives Pavilion. We strive to enhance services across consumer scenarios, marketing, quality of products and customer services, and merchant recruitment to become the preferred gateway for international brands entering the Chinese market.”
Wenjing Wang, Managing Director of Hylink Germany, which is the operator of the pavilion, said, “Hylink is dedicated to building communication bridges for premium brands between China and the world. Starting with the Bayern Selectives Pavilion project, we aim to collaborate closely with the Munich city to curate distinctive local products, inviting Chinese consumers to appreciate the craftsmanship, culture, and history of Bavaria.”
Imported European products, particularly those from Germany, have consistently found favor among Chinese consumers on JD.com. According to the “2023 Report on European Imported Product Consumption Trends” by JD’s Consumption and Industry Development Research Institute, young consumers aged 26 to 35 account for 45% of European product purchases. Furthermore, there is a growing interest in European products among consumers in rural and county markets in China, with a high appreciation for goods made in Germany.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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