Jul 3, 2020|

JD Worldwide, LG International and KITA Join Hands to Introduce Korean Brands to China


by Rachel Liu

JD Worldwide, JD’s platform for imported products, LG International and Korea International Trade Association (KITA) signed a strategic partnership on July 1st to introduce more Korean brands to Chinese customers through JD Worldwide.

The outbreak of COVID-19 has caused difficulties for overseas brands entering the Chinese market. Under this partnership, LG International, the company under LG Group that focuses on trade, will leverage its strong supply chain capability to provide high-quality Korean products to JD Worldwide. KITA will provide support to medium and small brands aiming to enter the Chinese market with JD.

Lee Kangyoung, Chief Representative of LG International in China said: “We are glad to participate in this partnership to support Korean brands. During this special time with COVID-19, large enterprises should take responsibility and provide more support to SMEs. We hope Korean brands will receive a great welcome from Chinese consumers.”

Park Min Young, Chief KITA Beijing Representative, said: “The epidemic has encouraged more Chinese consumers to shop online. With this trend, we will put more effort into helping Korean brands export to China through e-commerce platforms.”

Frank Yu, head of Marketing and Operations, JD Worldwide, said: “Since the epidemic, we have been working closely with organizations and enterprises from all over the world to introduce more international brands on JD. We believe this partnership will not only help brands find a new sales channel during this challenging time, but also bring more high-quality, authentic Korean products to over 380 million JD customers.”

This May, JD Worldwide held its first  online business development conference of 2020 with the KITA to recruit Korean brands and to introduce the process and policies of launching on JD Worldwide. Over 250 Korean brands joined the conference.