JD is the Exclusive Livestream Sales Channel for Maye Musk's New Book's Chinese Version

JD is the Exclusive Livestream Sales Channel for Maye Musk's New Book's Chinese Version

by Vivian Yang

To get closer to her readers in China, Maye Musk will host a livestream session from the US at 8:00am EST today, which is 8:00 p.m. on Friday, July 3rd  Beijing Time to discuss her new book, A Woman Makes a Plan: Advice for a Lifetime of Adventure, Beauty, and Success. Her friend Wendi Deng will join her to provide a Chinese perspective in what promises to be a  highly expected live discussion that will be widely webcasted on Chinese media platforms including Douyin, Baidu, Weibo, and Kuaishou, among other platforms.

The book’s Chinese version (titled “人生由我”) was published by China’s CITIC Press and has been released on June 1st 2020.  This time, JD and CITIC Press have been working closely to prepare for Ms. Musk’s virtual meeting with Chinese readers, as she is well known in China not only as the mother of Elon Musk, but also a fantastic lady in her own right.

JD.com is the exclusive livestream sales channel for the book’s Chinese version for this event. JD’s excellent supply chain capabilities, as well as logistics and customer service will provide the robust support required to live up to the expectation of Elon and Maye Musk’s fans.

“I hope my book will inspire Chinese women of all ages to find the confidence to explore opportunities. You don’t have to plan your life to the last detail, but you need to make a PLAN to change if you are unhappy. I hope my life stories will encourage you to make better choices quicker than I did. Be brave,” wrote Maye Musk in her Facebook post announcing that the Chinese version is available on JD.com with a special discount of 50% for one week beginning the first weekend of July.

The deep collaboration between China’s largest retailer and one of the nation’s top publishers in livestreaming for book promotion is also a meaningful exploration of even greater integration of e-commerce in the publishing industry.

 

(vivian.yang@jd.com)

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