May 10, 2022|
JD Worldwide Offers Officially Appraised Products
by Doris Liu
JD Worldwide, JD.com’s cross-border e-commerce business, started to offer authentication services to its first- and third-party stores from May 6 by marking the authenticated products as “Appraised Genuine Products”.
Jointly developed by JD Worldwide, China Certification & Inspection Group (CCIG), Chinese Academy of Inspection and Quarantine (CAIQ), Cosmetics Technology Center under CAIQ Beijing and more, the service enables authentication professionals from the state-certified institutions to authenticate products at the site of the bonded warehouse before they are available online for sale.
When stores choose this service, it means only goods that have been authenticated and confirmed as genuine will have an “Appraised Genuine Product” page on JD.com’s App and authorized to be sold with a physical anti-counterfeit sticker or hang tag on the product.
By scanning the QR code on the anti-counterfeit label with JD’s App, customers are able to view the authenticity and evaluation report as well as the video recorded during the authenticity process.
To ensure a high accuracy level of authentication and enhance customers’ shopping experiences, JD Worldwide also set up a genuine goods library that constantly collects information of authentic goods from different regions and batches. The library, which includes nearly 600,000 products at the moment, can be iterated and supplemented with authentication methods and details of products’ supply chain channels to further support the authenticity professionals’ work and optimize the product supply chain of JD Worldwide.
In the context of consumption upgrading, JD Worldwide is always devoted to creating a more reliable shopping experience of imported products, building a bridge of trust between consumers and brands. In the future, it will continue to improve the authenticity services to push forward the healthy development of the cross-border e-commerce.