May 10, 2022|
JD Data: Three Seasonal Trends Driven by the “Economics of Beauty”
by Vivian Yang
The Consumption and Industry Development Research Institute of JD.com released a report on May 5th titled “Consumption Trends of Spring/Summer Fashion”, which examined the sales data of apparel and beauty products on the platform in March and April and revealed the power of “economics of beauty” in driving market vitality.
Trend 1: Functional Cosmetic and Skincare Products
Facemasks, serums, lipsticks, perfumes and other makeup products have been deemed a basic need by consumers. Sales data in the past two months showed that facemasks, lotion/face cream, facial cleansing, skincare packages/gift boxes and facial essence account for 17.5, 12.4, 10.7, 8.2 and 7.3 percent of the overall sales of beauty products respectively. The fastest-growing products are sunscreen, makeup removers and facemasks with month-over-month growth rates reaching 184, 48 and 43 percent respectively. Hydration, moisturizing and repair are the most needed functions among these categories.
High-end and big-name brands continue to win consumers’ hearts while emerging brands are providing them more price and efficacy choices. Basic products can hardly satisfy users’ needs now. For example, they expect sunscreen products to also be waterproof and moisturizing; and whitening face powders to help control shine and set makeup for long wear. 
Trend 2: Comfortable Men’s Wear and Stylish Women’s Wear
Data from the report showed that men’s Polo shirts, short pants, T-shirts, sports suits, and clothes for middle-aged and senior men increased 680, 506, 359 , 191, and 189 percent month over month respectively. For women’s wear, T-shirts, designers’/trending brands, chiffon blouses, Qun Kua (a traditional Chinese wedding costume “秀禾服”) and short pants have grown by 502, 279, 276, 245, and 242 percent month over month.
Meanwhile, clothing accessories that help show personality are favored among Chinese consumers, such as the sales of fisherman’s hats, stylish belts, sun hats, decorative glasses and sunglasses increased 695, 471, 428, 308 and 270 percent respectively.
Trend 3: Healthiness Nourishes Beauty from Within
In the category of daily healthcare products, razors, electric toothbrushes, massagers and hair dryers are the top-selling products, accounting for 18.4, 15.7, 13.8 and 12.0 percent of sales respectively. Blackhead removers, water flossers, massagers, massage chairs and electric razors are the fastest growing products, with growth rates of 84, 56 , 54, 51 and 49 percent.
In terms of the shopping preferences among different age groups of people on beauty-related products, the report pointed out that people aged between 16 to 25 showed the strongest interest in face-oriented beauty products, while the age group between 26 to 35 paid more attention on their personal health as they enter into family life, and people aged 46 and above prefer to spend more on quality clothing with comfortable designs.
Apr 18, 2024|
JD.com Awarded 2024 INFORMS Prize for Excellence in Operations Research and Analytics
JD.com is honored to announce that it has been awarded the 2024 INFORMS Prize. This recognition makes JD.com the first Asia-based enterprise to receive the award, highlighting its pioneering use of advanced analytics and operations research/management sciences (OR/MS) within its business operations.
The INFORMS Prize is awarded an organization that has repeatedly applied the principles of advanced analytics and OR/MS in pioneering, varied, novel, and lasting ways. Previous recipients include Walmart, Wayfair, Amazon, UPS, Booz Allen Hamilton, BNSF Railway, Walt Disney Company, U.S. Air Force, General Motors, Intel, HP, IBM, Ford, Procter & Gamble and GE Research.
Speaking on behalf of the selection committee, Mehmet Gumus, 2024 INFORMS Prize committee chair, remarked: “JD.com is showcasing data science as a source of business success and a necessary element to achieve customer satisfaction with continuous and dedicated practice. JD.com is truly deserving of this prestigious prize, and the entire O.R. and analytics community joins INFORMS in thanking them for their priceless contributions to the field and the business world.”
JD.com’s commitment to enhancing operational efficiency and customer service through OR/MS has been integral to its success. The company has developed an independently managed intelligent supply chain system that utilizes cutting-edge operations research algorithms to optimize warehouse management and logistics operations. This includes the operation of hundreds of intelligent warehouses and dozens of “Asia No. 1” intelligent logistics parks.
“We are honored to accept the INFORMS Prize and will continue to be steadfast in our dedication to leveraging the transformative potential of operations research,” said Sandy Xu, CEO of JD.com. “Our company’s supply chain not only aims to lead the industry, but also enhance the efficiency and well-being of our entire ecosystem.”
By the end of the fourth quarter of 2023, JD’s supply chain infrastructure assets had grown to RMB 153.8 billion, an increase of 16% year-on-year. Managing over 10 million self-operated SKUs, JD has achieved a global leading average inventory turnover of 30.3 days. This operational prowess enables JD to fulfill 95% of retail orders within 24 hours, significantly enhancing customer satisfaction and setting new standards in the industry.
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JD Super’s Ninth Annual “Baby Party” Campaign: Supporting Families with Newborns
JD Super, JD.com’s omni-channel supermarket division, successfully concluded its ninth annual “Baby Party” campaign, which ran from April 1st to 14th. Collaborating with leading brands from home and abroad, the campaign introduced new products and services designed to improve the shopping experience and reduce expenses for families with newborns.
Pioneering services included the “Fresh Milk Powder Express,” guaranteeing delivery of farm-to-consumer baby formula within 28 days, and the “Free Diaper Offers for Newborns” initiative, set to distribute one million diaper packs annually. Moreover, the “Life’s First Bottle” project significantly reduces the costs of high-quality milk bottles by offering them exclusively online at a 50% discount.
JD Super’s specialized after-sales services extend to over 90% of the company’s self-operated products, offering services such as free returns or exchanges. Another highlight was the introduction of the Chun Rui milk formula, developed in partnership with Feihe, a leader in infant milk production. This collaboration ensures top-quality products at better value for families.
Additionally, JD Super launched an online portal dedicated to public welfare activities, which promotes cost-saving measures, shares knowledge on baby care, and supports charity initiatives.
As part of its commitment to philanthropy, JD Super donated essential baby supplies valued at over one million yuan to 1,000 families in the economically disadvantaged Liangshan Yi Autonomous Prefecture of Sichuan Province, supporting local parents in this region.
The 2024 Report on Cost of Childbearing and Childrearing in China shed light on the challenges faced by parents, including limited free time and growing anxiety over rising costs and product safety. JD Super aims to mitigate some of these concerns by providing support to families nationwide.
JD Worldwide Offers Officially Appraised Products
