Jun 3, 2022|

JD Worldwide Sales Jump as 618 Grand Promotion Kicks Off


by Doris Liu

Sales on JD Worldwide, JD.com’s cross-border e-commerce marketplace, surged dramatically with hundreds of brands more than doubling in the first 24 hours after the JD618 Grand Promotion officially kicked off at 8 p.m. (BJT) on May 31.

After the eight-day warm-up phase for pre-orders, JD Worldwide saw the transaction value of its duty-free business rise 20 times year-on-year (YOY) and its cross-border surrogate shopping business was up by more than seven times YOY in the first 24 hours of the mid-year shopping festival.

According to JD’s data, during the first 24 hours, sales of cross-border food, beverage and fresh products increased by 160 percent YOY, in which imported alcoholic beverages went up nine times compared with a year before. Sales of imported small kitchen appliances jumped 128 percent YOY, indicating that customers have gradually changed their lifestyle by cooking more at home because of the pandemic. Meanwhile, as children rely more on online learning, the transaction value of imported electronic education devices boomed by around 17 times YOY. Imported moisturizing lotion also saw a YOY rise of eight times.

Children’s products also had a natural surge as June 1st is Children’s Day, with sales of imported baby vitamins and game equipment soaring by more than seven times and 118 percent YOY respectively.

In terms of JD Worldwide’s National Pavilions, Finland, Singapore and Denmark ranked Top 3 in sales.

Demand for imported goods is on the rise, as more and more customers turn to consumption upgrade. With JD’s over 580 million active users, JD Worldwide is able to empower more overseas brands and third-party merchants to gain a firm foothold in the Chinese market, and satisfy customers with a growing range of superior products and services.