Sep 24, 2020|
JD’s Buyers Ensure Consumers Enjoy Quality Mooncakes in Mid-Autumn Festival, One Gains 20lbs by Trial Tasting
by Rachel Liu
Mooncakes are essential snacks for Chinese consumers during the Mid-Autumn Festival, a traditional festival for family reunion. However, the mooncake-making industry in China is not standardized. For example, some bakery and confectionary choose nearly expired flour to make mooncakes, or use artificial ingredients to replace high-quality ones. JD’s buyers ensure that consumers can buy high-quality mooncakes on JD with peace of mind.
“Although the government has very high standards about the quality and proportion of mooncake ingredients, many factories are still finding opportunities to lower the cost by using low-quality ingredients,” said Shuai Feng, one of the mooncake buyers from JD. “Hygiene is also a big issue for the industry. Our job is to select high quality and tasty mooncakes for our customers.” Feng and other buyers personally taste the mooncakes to ensure quality, and some of them gained over 10kg in a single month as a result.
Half a year before the Mid-Autumn Festival, Feng and his colleagues started to visit the mooncake brands to identify reliable sources for the mooncakes on JD. Before selling on JD, each brand needs to meet a complete set of criteria. JD’s quality control department will also strictly inspect the production process to ensure the quality of each mooncake.
In its commitment to ultimate satisfaction, JD allows its customers to return the mooncakes that they are not satisfied. The returned products will not be sold to another customer, even if they don’t look like they have been tampered with.
Sales of mooncakes on JD have surged in the last few months. From July 21st to September 16th, sales of the Forbidden City themed mooncake gift box developed through JD’s Consumer-to-Manufacturer (C2M) initiative increased 143% YOY, and became the most popular mooncake gift box on JD. The Starbucks mooncake box also saw sales increase among young customers. “Customers not only care about the quality of mooncakes, but also the taste. We need to follow the trends closely and provide the most popular mooncakes to consumers,” said Feng.
To develop new products, the mooncake buyers spent a lot of time analyzing customer profiles and market trends. For example, sugar-free mooncakes, particularly suitable for people with diabetes and people on diet, received great popularity once launched. Feng also found that with the consumption upgrade, customers are not just looking for cheap products. Expensive, high-end mooncakes are chosen by more and more customers on JD.
Jun 5, 2026|
JD.com Announces Opening of First JD MALL in Hong Kong, with Plans for 6–8 New Locations Over Next Three Years
Hong Kong, June 5, 2026 – JD.com, also known as JINGDONG, announced today its first JD MALL in Hong Kong will open in Wan Chai on June 18, marking an important step in JD MALL’s expansion into the Greater Bay Area and international consumer markets.
JD MALL will bring its immersive, experience-led retail model to Hong Kong for the first time with plans to open a further six to eight locations over the next three years, with future sites expected to prioritise popular commercial districts such as Sha Tin, Mong Kok and Tuen Mun.
Built on local supply chains, JD MALL introduces technology-led retail format to Hong Kong
As JD.com’s flagship experiential retail format, JD MALL is already established in 30 locations. The Wan Chai store spans over 30,000 square feet (2,800 SQM), making it one of the largest specialist home appliance retail stores in the city. It has also established a dedicated local supply chain system, adopting a “sourced in Hong Kong, sold in Hong Kong” model, with all products meeting local standards.
JD MALL Wan Chai will offer a comprehensive range of home products, covering large and small home appliances, electronics, smart home products such as smart bathroom solutions, massage equipment, whole-home cleaning appliances and other emerging categories including AI products and robots. Its brand portfolio includes leading international brands such as Bosch, Siemens, Samsung and Sony; innovative technology brands including DJI, Xiaomi, AgiBot, Narwal and Ecovacs; as well as leading Chinese domestic brands including TCL, Hisense, Gree, Haier, Casarte and JOMOO. Several brands will also make their Hong Kong debut through dedicated experience zones inside the store.
A core feature of JD MALL is its immersive, scenario-based shopping experience. Responding to local consumers’ strong preference for in-store product trials and hands-on experiences, the store introduces a “try before you buy” model. Customers can test products in real-life scenarios before making a purchase.
The store will also feature dedicated experience areas for robotics, coffee, PC gaming, DIY, relaxation and massage, offering consumers a more interactive and engaging offline retail experience. Through this model, JD MALL aims to enrich Hong Kong’s retail landscape and support the continued diversification and upgrading of local offline retail.
A range of service commitments tailored to local consumers will also be offered. These include seven-day no-reason returns for self-operated home appliances, replacement for defective products within 180 days, and a price guarantee service. Orders placed before 11:00 a.m. will be eligible for same-day delivery, while window-type air conditioners can be delivered and installed on the same day.
Top 100 bestsellers offered at up to 50% off for grand opening
JD MALL Wan Chai will celebrate its grand opening from June 18 to 21. During the grand opening period, customers will be able to enjoy discounts of up to 50% on 100 bestselling products, member-exclusive coupons, and gift-with-purchase offers, with selected purchases eligible for gifts worth up to HKD 1,000, including tablets. Selected home appliances will also be offered at special launch prices, including 32-inch televisions from HKD 666, window-type air conditioners from HKD 1,999, and exclusive JD member benefits such as 10% off selected iPhones. Offers are available in limited quantities while stocks last.
Customers who spend HKD 1,000 or more, in a single transaction during the grand opening period will be eligible to join a lucky draw with a 100% winning rate and the chance to win premium prizes, including investment quality gold products in the shape of Joy, the mascot of JD.com. Visitors to the store will also be able to enjoy complimentary screen protector application, coffee, gaming experiences and personal care product trials.
A spokesperson of JD MALL said: “Hong Kong is the key gateway for the Greater Bay Area and has a highly developed commercial ecosystem and mature consumer market. JD MALL will draw on JD.com’s robust supply chain capabilities, digital operations expertise and experience-led retail model, while fully aligning with local compliance standards and consumer preferences. Through our local operations, we will bring high-quality products, innovative retail experiences and great service to Hong Kong consumers, while contributing to the continued diversification and upgrading of the local retail sector.”
JD MALL will continue to tailor its product selection, pricing, shopping experiences and services to local customer needs, while further developing its technology-led retail format in the city. It will also further develop omnichannel operations in Hong Kong and work closely with JD.com’s wider business ecosystem, including JINGDONG Logistics, Kai Bo Supermarket and JINGDONG Property.
JD.com has long regarded Hong Kong as a strategic market. To date, JD.com’s cumulative investment in Hong Kong has exceeded HKD 35 billion, with its retail, logistics, technology, healthcare and property businesses established and operating in the city. At the same event, JD.com also announced plans to on-board 1,000 leading local and international brands, open 200 offline retail locations, and support the creation of 10,000 jobs in Hong Kong in the next three years.
Jun 2, 2026|
Shop Anytime, Anywhere: JD.com Pioneers China’s First Online Departure Tax Refund Service for International Visitors
BEIJING, June 2, 2026 – JD.com (also known as JINGDONG) today announced the launch of China’s first online departure tax refund store on its mobile app, following the successful completion of the country’s first fully digital tax refund transaction service in Beijing. This milestone establishes the capital as the first Chinese city to implement an integrated online departure tax refund system, making “Shopping in China” far more convenient for international visitors.
International travelers can now shop for eligible items anytime and anywhere across the Chinese mainland through the “Online Departure Tax Refund Store” using either the English or Chinese interface on the JD.com app. By simply entering their identification and entry/exit information at checkout, the system automatically generates an electronic departure tax refund application and invoice. Once the items are delivered, travelers have the flexibility to process their refunds at designated centralized tax refund points within the city, at Beijing Capital International Airport, or Beijing Daxing International Airport prior to departure. Overseas visitors are normally eligible for a tax refund of up to 9% on qualified purchases in the Chinese mainland. The launch of this streamlined digital system means that more travelers can now effortlessly access these substantial savings during their visit.
On May 29, Angela, a visitor from Indonesia, became one of the first travelers to experience this new service in Beijing. Having ordered a mobile phone for RMB 2,319 on JD.com just a day prior, she received it at her hotel the next day thanks to JD.com’s efficient same-day and next-day delivery network. She then brought the unopened product to the Empark Prime Hotel Beijing—one of the city’s designated downtown tax refund hubs—where she swiftly completed the process on-site and received an RMB 208 VAT refund.
“This innovative ‘JD Solution’ digitizes the entire departure tax refund process, making travel and shopping in China a more rewarding and effortless experience for international visitors,” said a JD.com spokesperson. “We remain fully committed to leveraging our advanced technology and logistics network to continuously elevate the shopping experience.”
Under the guidance of the Beijing Municipal Tax Service and the Beijing Municipal Commerce Bureau, JD.com is also collaborating with the Bank of China to build out instant online “buy-and-refund” capabilities. Once fully rolled out, this initiative will allow a growing number of overseas visitors to enjoy a more convenient, seamless, and digitized shopping experience in China.
Currently, the online departure tax refund store on JD.com features nearly 300 product categories across six major segments, including mobile communications, consumer electronics, computers, kitchen gadgets, home appliances, and personal care. Every eligible item comes with transparent pricing and guaranteed authenticity. Looking ahead, JD.com plans to expand its tax-free inventory to include trendy designer toys, popular domestic sportswear brands, and more. The company will also enhance its multilingual customer support and explore expanding the service to more cities, ports of exit, and shopping scenarios.
To qualify for the departure tax refund service, international travelers and residents of Hong Kong, Macao, and Taiwan must meet specific statutory criteria. Eligible shoppers must have stayed in the Chinese mainland for no more than 183 consecutive days, and the purchase amount from the same traveler at the same store, on the same day, must reach a minimum of 200 RMB. Additionally, the departure date must be within 90 days from the date of purchase, and the goods must remain completely unopened before departure.
(vivian.yang@jd.com)
Update: Everything You Need to Know About JD Health
