JD’s Cloud Store Solution Helps over 370 Brands during 618

JD’s Cloud Store Solution Helps over 370 Brands during 618

by Tracy Yang

JD’s social group e-commerce initiative has made good achievements during 618 Grand Promotion. From June 1st to 18th, sales of JD’s social group e-commerce and cloud store solution exceeded RMB 1 billion, an increase of more than 10 times compared with the same period last year. There were more than 1.5 million social groups. JD’s cloud store solution has helped more than 370 brands and empowered more than 100,000 shopping guides.

According to Q1 2020 data, the main drivers of JD’s social group e-commerce initiative are mainly post-70s and 80s married female users in first-, second- and third-tier cities, and most of them are senior white-collar workers with college degrees. These people have a certain degree of spending power and mature social circles.

JD’s social group e-commerce initiative is based on the relationship between people and achieves more connectivity through the social group. Based on this close connection, consumer demand can be more accurately captured and the recommendation of acquaintances also reduces the cost of selection.

Due to the COVID-19 outbreak, as part of JD’s social e-commerce initiative, JD’s cloud store solution help brands expand their market penetration and find business breakthroughs, and also provides a guarantee for their employees in the offline retail industry.

Liping Ma is a shopping guide at one of Bailisi’s stores, China’s leading home textile brand in Xixiangtang District, Nanning, Guangxi Zhuang Autonomous Region. At the beginning of the year, the shopping mall where the offline store is located closed. As a salesperson who depends on performance commission, the closure of the mall means a reduction in income. To alleviate the pressure on employees, the shopping mall began to actively look for innovative solutions and ultimately chose to work with JD’s cloud store solution and help their employees to transform into “online shopping guides.”

Liping Ma said: “At the end of February and the beginning of March, the company trained us on JD’s cloud store solution. Through the cloud store Mini Program, we can not only do live streaming, but also share links to products in WeChat Moments, allowing customers to place orders online. Our income has gradually increased.” From offline shopping guide to online shopping guide, Liping Ma found a new career path as an omnichannel shopping guide, and she will continue to use JD’s cloud store to work as an online shopping guide in the future.

 

(tracy.yang@jd.com)

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