Apr 27, 2022|
JD’s Data: Highlights of Third-Party Merchants’ Growth on JD.com
by Doris Liu
As digital and real economies are further integrated in China, JD.com has been devoted to creating more space for the growth of its third-party merchants with its new ecosystem and new business model.
Several key results of the merchants’ growth were highlighted in a recent report released by JD Research Institute for Consumption and Industrial Development:
1. In 2021, the number of product launches on JD.com increased by more than 150 percent year-on-year (YOY), and more than 25,000 brands saw the sales volume of their new products doubled YOY.
In the past five years, the number of the total product categories sold on JD have increased by 83 percent and the new brands by 40 percent. C2M (Customer-to-Manufacturer) products have been more commonly seen, allowing consumers to enjoy the customized products and services that best suit their needs.
2. In the first three months of 2022, the daily sales volume of more than 11,000 stores on JD surged over 10 times YOY.
3. Due to a healthier market environment, the number of merchants in the Fashion and Lifestyle category grew rapidly, with the number of industrial, pharmaceutical, health, agricultural, and apparel stores increasing the highest, reflecting the robust growth potential of expanding product categories.
In 2021, the number of merchants operating in the industrial and pharmaceutical categories grew by more than 170 percent YOY, while the number of merchants in personal care, nutrition and health, agriculture and gardening, and apparel and underwear grew by more than 70 percent YOY.
4. JD’s business ecosystem has attracted and retained customers with higher purchasing power. In the first three months of 2022, the average daily users of JD’s third-party stores grew 84 percent YOY among the group aged 26-45, which is normally regarded as the customers who spend the most per capita with the strongest purchasing power.
5. In the first three months of 2022, the average daily GMV (Gross Merchandise Value) for each third-party store in the categories of skiing , pharmaceuticals, and jade and jewelry went up more than 100 percent.
6. To continuously improve the consumer experience, JD has optimized its after-sales services. In January 2022, the merchants’ after-sales service length was shortened to 50 percent of that in January 2020.
Thanks to JD’s open ecology, the two different models, first-party and third-party merchants, are developing together and making contributions with their respective values.
Many small and medium-sized enterprises have been affected by the pandemic, and are confronted with challenges such as rising production costs and insufficient orders. With its experience in promoting third-party stores, JD.com has made it a top priority to further support and help relieve the pressure for third-party merchants.
Thirty measures benefiting the merchants on JD.com have been announced for the upcoming 618 Grand Promotion, which is China’s largest mid-year shopping festival. Click here to read more about the supportive measures.
Jan 16, 2024|
Harbin’s Rising Popularity as a Winter Destination in China Sparks Surge in Travel and Retail Sales
This winter, the “ice city” Harbin, capital of northeast China’s Heilongjiang province, has emerged as a magnet for tourists from all corners of the country. Harbin’s hospitality has warmed the hearts of these visitors. Their shared online experiences have further fueled the city’s tourism and consumption growth.
According to data from JD.com, searches for Harbin travel have skyrocketed, with a year-on-year growth exceeding 100 times in the past week alone. Harbin’s specialties have also been favored by tourists. JD.com’s data also reveals a substantial rise in the volume of Harbin specialty shipments since December. The Harbin Red Sausage, a beloved local delicacy, has emerged as the top souvenir choice for out-of-towners, seeing an average daily shipment volume in early January that is nearly fourfold higher than in December.
To support this influx of tourists, JD Logistics has strategically established service points at key locations, including Harbin Airport. These hubs ensure comprehensive delivery services, enhancing the overall visitor experience.
This Harbin tourism boom has also spurred a surge in sales of winter apparel. JD.com’s data indicates a rapid growth in the sales of warm clothing items such as down jackets, snow boots, and thermal underwear between January 1st and 7th. The sales growth is especially pronounced in southern provinces and cities such as Jiangsu, Zhejiang, Guangdong, Sichuan, and Shanghai. Notably, tall snow boots registered a 206% year-on-year increase in transactions, while padded cotton caps and thickened long down jackets soared by 158% and 134%, respectively. Beyond clothing, travel gear has also seen a considerable uptick, with a 98% year-on-year growth in transactions for large suitcases and travel backpacks in these southern regions.
To further cater to the needs of consumers gearing up for their Harbin adventures, JD.com launched a “Northbound Warmth Guide” on January 10th, offering a curated selection of warm clothing, shoes, children’s wear, and accessories, and enabling more consumers to purchase thermal equipment in a one-stop shop.
Jun 1, 2023|
JD.com’s 618 Grand Promotion Kicks Off, Record Number of Brands Reach 100 Million Yuan in Sales within the First Ten Minutes
by Yuchuan Wang and Vivian Yang
On the evening of May 31, 2023, JD.com officially launched the 618 Grand Promotion, the largest mid-year shopping festival in China. In a phenomenal display of consumer enthusiasm, over 23% more brands achieved the RMB 100-million-yuan sales milestone within the first ten minutes compared to the previous year. Additionally, an impressive 60% of newly onboarded merchants soared past their daily average sales volume for May, and 50% of small and medium-sized enterprises (SMEs) reported their sales skyrocketing by more than 200%.
This year’s JD 618 Grand Promotion marks the 20th birthday for JD.com and offers more than ten times the number of items as those featured during the 10-billion-yuan discount program, which launched in March. The vast selection comprises over 200 of the most in-demand items and nearly ten thousand best-selling products spanning a diverse range of categories.
Upon the event’s opening, consumers in over 300 cities across the country received their pre-ordered parcels within a matter of minutes. JD.com’s dedication to excellent service, through its proprietary logistics network built since 2007, ensures the delivery of the same or next-day orders nationwide, affirming its “place an order in the morning and receive it in the afternoon” commitment. Today, the unmatched service covers 10 million products and to consumers nationwide.
JD’s on-demand retail service also showcased its advantages immediately. Within the first ten minutes of the promotion’s launch, customers in over 700 counties and cities throughout the country received their orders. The first on-demand delivery through JD Shop Now arrived at a customer’s doorstep in Changsha city within just nine minutes.
Data highlights from the shopping festival collected between 8:00 PM and 8:10 PM on May 31, 2023 include the following:
- A 23% year-on-year increase of brands surpassing a transaction volume of over RMB 100 million within the first ten minutes of the 618 promotion
- Apple’s transaction volume surpassed RMB 100 million in just one second
- Nearly 50% of small and medium-sized merchants have seen their transaction volume increase by over 200% year-on-year
- Transaction volume for home appliances and home furnishings exceeded RMB 5 billion
- Transaction volume for durian increased by more than three times year-on-year
- Transaction volume for men’s and women’s apparel increased by over 120% year-on-year
- Transaction volume for road bikes and cycling apparel increased by over 100% year-on-year
- Transaction volume for new energy vehicle tires increased by nine times year-on-year
- Within five minutes, transaction volume of JD’s cross-border platform JD Worldwide exceeded the total sales of the first two hours from last year
- A near 400% year-on-year increase in merchant usage of JD Cloud’s Yanxi Digital Human livestreaming service compared with the same period from last year’s Single’s Day promotion
- A 100% year-on-year increase in transaction volumes for 150 skincare and beauty brands, including prestigious names like YSL, Helena Rubinstein, Shu Uemura, Proya, and Lancome
- Transaction volume of luxury brands including Bulgari, Tiffany & Co., Bottega Veneta, and Givenchy increased threefold year-on-year.
- Fifteen watch brands, including Longines, Tissot, and Mido, doubled their sales year-on-year
- Entrepreneur and internet celebrity Luo Yonghao joined JD Livestreaming and sold an apartment at 61.8% of the full price, saving over RMB 1.2 million for the consumer
- Electronic product services saw a transaction volume boost of 160% year-on-year
- Trade-in services for home appliances and home furnishing products experienced a transaction volume surge of over 120% year-on-year
JD.com to Support SME Merchants and Brace for Opener 618 Grand Promotion
