- Mar 22, 2018
JD’s “Gipsy Joy” Rises Up in New Micro Movie for Pacific Rim Uprising
JD has teamed up with Legendary Pictures ahead of the upcoming Chinese release of “Pacific Rim Uprising,” the follow up to the box office hit, “Pacific Rim.” JD’s own mascot Joy has been reimagined as “Gipsy Joy,” who will join forces with heroic PPDC jaeger, Gipsy Avenger in a micro movie released today. This is the fourth “Mission Red Series” micro movie JD’s Joy has appeared in to celebrate the launch of a film in China. JD previously released micro movies for Lego, Transformers and most recently Justice League.
Directed by Steven S. DeKnight who is making his film directorial debut, “Pacific Rim: Uprising” stars John Boyega, Scott Eastwood, Cailee Spaeny, Adria Arjona and Jing Tian. The film also features Rinko Kikuchi, Charlie Day and Burn Gorman who are reprising their original roles. The film is scheduled for release on March 23.
In addition to the micro movie, JD is also holding a special sales promotion day for “Pacific Rim” movie-themed merchandise on its platform a day ahead of the film’s release, to be known as “Uprising Day.” The JD.com homepage will be transformed with a “Pacific Rim” design and 1,000 limited edition Gipsy Joy action figures will be available for sale during the promotion.
DeKnight said, “We’re excited to partner with JD to drum up momentum for the film ahead of the release in China among its nearly 300 million customers and its brand partners.”
See a short clip of DeKnight introducing the Gipsy Joy action figure here: