Jingxi Opens First Baby and Maternal Store

Jingxi Opens First Baby and Maternal Store

by Ling Cao

Jingxi, a business group under JD.com focusing on lower tier markets, announced on Apr. 20 to open its first store for baby and maternal products.

Located in Chengdu, the capital of Sichuan province, the store covers product categories include infant powder, nutritional supplements, diapers, washing and care products, apparel and toys. In addition, using a WeChat mini program, customers can purchase the products online and have them rapidly delivered home in as fast as 30 minutes.

Hongjie Shao, general manager of the operations center within Jingxi, said: ”This is a new program for Jingxi, aiming to provide cost-effective products and high-quality service and experience for pregnant mothers and children from newborn babies up to 12 year olds.”

In addition to traditional products, the store also has a designated area to support the purchase of cross-border products, pet products, etc., making a trip to the store become more of an experience.

Integrating omni-channel supply chain, logistics, marketing and technology capabilities, Jingxi can empower the store with standardized decoration, pricing and inventory management, and can provide training courses, helping merchants make their businesses more sustainable.

Shao added, “In the future, we will bring JD Service+ to the store, and connect membership system with other Jingxi stores, providing more diverse services for customers.”

 

(ling.cao@jd.com)

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