Feb 25, 2022|
Kering Group’s High-end Jewelry Brand Qeelin Launches Flagship Store on JD.com
by Xiaoqian Han
Qeelin, a high-end jewelry brand held by Kering Group, launched a flagship store on JD.com on February 22nd. As the first brand of Kering Group to cooperate with JD, Qeelin launched the Wulu series, Yu Yi series, BoBo series, and other top items and collections for JD.com users.
This high-end contemporary jewelry brand was founded by Dennis Chan in 1997， which named after the auspicious mystical creature and inspired by ancient Chinese legends about the exploration of the Dunhuang Mogao Caves, a popular Buddhism art relics prospered in the Sixteen States Period(304-439), and listed as the World Culture Heritage in 1987 by UNESCO.
Three high-end jewelry collections including the Wulu collection, Yu Yi collection and BoBo collection have been launched on JD.com. Specifically, the Wulu collection interprets the mythical powers of the Hulu, a Chinese gourd as a symbol of positivity and hope. The Yu Yi series is another of Qeelin’s iconic collections that refers to dreams and love, as well as a symbol of peace and friendship represented in the Qeelin BoBo collection. Every piece carries a rich cultural connotation, from necklaces, bracelets, and earrings to other exquisite jewelry, and consumers can buy them in one stop on the JD Qeelin flagship store.
JD has gathered more than 300 flagship stores of big brands in the area of fashion and family living, covering jewelry, clothing, luggage, shoes and boots, home furnishing, watches, etc. Among them, LVMH Group’s top luxury brands such as LV Louis Vuitton, BVLGARI, DIOR, GIVENCHY, LOEWE, and other top luxury brands have reached cooperation with JD.com. Qeelin’s new flagship store on JD.com will enable consumers with one more option to buy top brands from all over the world and enjoy a high-quality fashion life with a click of a finger.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
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