Sep 26, 2022|
LA PRAIRIE Unveils Flagship Store on JD.com
by Doris Liu
LA PRAIRIE, Swiss luxury skincare label, amped up its digital presence with a recent launch on JD.com, kicking off its opening ceremony for the Chinese market on September 26 with its singular Swiss Vision of Beauty.
Founded in 1978, LA PRAIRIE by German consumer goods firm Beiersdorf has been engaged in scientific research of anti-aging innovations for decades, creating a premium skincare option for consumers all around the world. With the inspiration of Bauhaus and minimalism, La Prairie shares its values of timelessness and aesthetics in the clean design of its jars, vessels and packaging to present a piece of artwork along with its products.
“We are thrilled to announce this collaboration with JD.com. It creates a unique opportunity for us to expand our reach to our fans and new customers on JD.com, while delivering meaningful luxury and surprising experiences through new product launches and other innovative activities,” said Cheng Shuping, E-Commerce Director of LA PRAIRIE.
With the joining of LA PRAIRIE, the J Shop, JD’s fashion and lifestyle business, not only consolidates its top-tier brand pool, but also provides more luxury and exclusive options for skin care.
“The J Shop will enrich beauty brands and product choices, and upgrade service quality with omni-channel and full-scenario experiences to comprehensively satisfy the new fashion and lifestyle needs of consumers, meanwhile helping skincare brands like LA PRAIRIE grow in a high-quality manner,” said Terry Wang, General Manager of JD Beauty.
More than 60 LA PRAIRIE skincare and makeup products are available in JD’s store, including a gift box of the Skin Caviar Collection especially for JD’s customers. Besides an array of membership benefits, the online store also offers services like JD Luxury Express, JD’s high-end delivery service by couriers wearing suits and white gloves, and more to improve the beauty consumption experience from multiple dimensions.
Luxury brands are rolling out the virtual red carpet while maintaining their brand value to ensure an online experience that is as transparent and trustworthy as in-store shopping, which is in line with JD.com’s strong consumer trust accumulated from its long-term authenticity guarantee and high-standard services.