Sep 16, 2020| JD Retail

Leading UK Baby Food Brand Signs Cooperation Agreement with JD.com

Ling Cao

by Martin Li

As a result of the new cooperation, leading UK organic baby food brand Little Freddie forecasts 60% growth on the e-commerce platform, JD.com.

On September 12^th, Little Freddie and JD entered into a cooperation agreement with a view to leveraging their respective strengths to accelerate the growth of premium complementary baby foods and to increase Little Freddie’s category penetration on JD.com.

“JD has always paid high attention on the quality of products, which is also a high priority for Little Freddie,” said Jiang Longwu, general manager of JD’s mother and baby product procurement department. “We hope Little Freddie makes full use of its strength to build up its connection with customers by articulating its brand story regarding high quality raw materials, nutritious recipes, world class technical standards and fully traceable product safety.”

Taslim Ho, Little Freddie founder, stated that Little Freddie will continue to invest on JD.com as there remains so much untapped potential given low penetration rates vs. more developed Western markets.

“JD will become an even more important partner to Little Freddie,” she said. “In 2021, we will focus on expanding our market size and continue working together with JD to enhance the consumer offering.”

According to JD.com’s data analysis, complementary baby food is the fastest growing category in the mother and baby products market and customers tend to prefer premium, imported and organic brands.

China’s complementary baby food market increased from RMB 10 billion yuan in 2012 to RMB 40 billion yuan in 2019 with an average 10% growth rate, according to a domestic industry report.

(bjlihao3@jd.com)

Sep 28, 2022| Asia Pacific, JD Retail

JD Launches New Products in National Pavilion of Sri Lanka

Mengyang He

by Mengyang He

In concert with the 70th anniversary of the signing of the “Rubber-Rice Pact” between China and Sri Lanka, JD.com has launched an array of new products in the national pavilion of Sri Lanka, including tea, biscuits, coconut oil, etc.

Since opening, the JD National Pavilion of Sri Lanka has offered over 50 products, including popular Ceylon black tea brands, including Lions, Impra, and Sinolan. The snacks from Maliban offer biscuits with ginger and coconut flavors and more, allowing consumers to enjoy a taste of South Asia in China, according to Wei Ye, Vice President of JD.com and President of JD Foods.

In recent years, with the consumption upgrade, Chinese consumers have an increasingly strong demand for international high-quality products. In order to provide Chinese consumers with efficient access and excellent experience in purchasing products from all over the world.

*H.E. Dr. Palitha Kohona, ambassador of Sri Lanka to China*

Chiranjaya Udumullage, President of China Sri Lanka Association for Trade and Economic Cooperation said, “We are delighted to see Sri Lankan products are well received by Chinese consumers, and partnering with JD.com allows our local specialties to reach nearly 600 million active users.”

“We believe JD.com will be an ideal tool to connect Sri Lankan exporters and industries with its target market in China,” noted Suresh D de Mel, Chairman of the Sri Lanka Export Development Board. “Ceylon tea and Ceylon cinnamon are key national agricultural brands of Sri Lanka in the international market. Black tea is the main export item to China, with a worth of USD 50.6 million exports to China in 2021.”

Ravi Jayawardena, CEO of Maliban Group added, “We recognize the JD National Pavilion of Sri Lanka as a pioneering feat to encourage existing and new businesses to enter the Chinese market.”

For the following year, JD Retail plans to open more than 100 national pavilions, and JD will continue to enrich supply chain, optimize quality control, after-sales service and logistics services, providing consumers with a smooth shopping experience.

(hemengyang5@jd.com)