Sep 16, 2020|
Leading UK Baby Food Brand Signs Cooperation Agreement with JD.com
by Martin Li
As a result of the new cooperation, leading UK organic baby food brand Little Freddie forecasts 60% growth on the e-commerce platform, JD.com.
On September 12th, Little Freddie and JD entered into a cooperation agreement with a view to leveraging their respective strengths to accelerate the growth of premium complementary baby foods and to increase Little Freddie’s category penetration on JD.com.
“JD has always paid high attention on the quality of products, which is also a high priority for Little Freddie,” said Jiang Longwu, general manager of JD’s mother and baby product procurement department. “We hope Little Freddie makes full use of its strength to build up its connection with customers by articulating its brand story regarding high quality raw materials, nutritious recipes, world class technical standards and fully traceable product safety.”
Taslim Ho, Little Freddie founder, stated that Little Freddie will continue to invest on JD.com as there remains so much untapped potential given low penetration rates vs. more developed Western markets.
“JD will become an even more important partner to Little Freddie,” she said. “In 2021, we will focus on expanding our market size and continue working together with JD to enhance the consumer offering.”
According to JD.com’s data analysis, complementary baby food is the fastest growing category in the mother and baby products market and customers tend to prefer premium, imported and organic brands.
China’s complementary baby food market increased from RMB 10 billion yuan in 2012 to RMB 40 billion yuan in 2019 with an average 10% growth rate, according to a domestic industry report.
(bjlihao3@jd.com)
May 23, 2023|
JD.com’s 618 Grand Promotion 2023: Industry’s Largest Investment, Record-High Merchants, Straightforward Discount Offering and More
by Vivian Yang and Yuchuan Wang
JD.com has firmly committed to an unparalleled investment in this year’s 618 Grand Promotion, affirming it as the industry’s most extensive, according to Lijun Xin, CEO of JD Retail during a press conference on May 22nd in Beijing for the mid-year shopping festival.
Embracing the mantra of “Diverse Selection, Fast Delivery, High-Quality, and Cost-Effective,” JD.com is dedicated to providing consumers with a seamless, economical, and stress-free shopping experience throughout the festival.
As the first nationwide shopping festival in China post-COVID-19, the event is regarded a bellwether of China’s consumption market and a significant growth opportunity for numerous brands and merchants. JD has seen a record number of participating merchants both online and offline, all gearing up for the festival.
This year, the JD 618 Grand Promotion will kick off its pre-sale period at 8 p.m. on May 23rd, leading into full-scale campaigns commencing at 8 p.m. on May 31st.
Simplified Shopping with “Direct Discount”
It’s anticipated that JD’s “10-billion yuan discount” program via the JD App will feature ten times as many products compared to when the initiative was launched in March. The program now features over 200 highly sought-after items and approximately 100,000 bestsellers spanning all e-commerce platforms.
If JD users discover a product within the “10-billion yuan discount” program priced higher than on other platforms, they’re invited to submit a request to receive double the price difference as compensation from JD.
This year, JD will introduce the “direct discount” pricing mechanism, eliminating the confusion of coupon selection while stacking benefits for long-term users and JD PLUS members.
A Growing Pool of Sellers Offering Diverse Products
Earlier this year, JD.com rolled out the “Spring Dawn Initiative,” attracting an array of new vendors, including farmers, designers, and artisans to join through a series of supportive measures. In the first quarter alone, the number of new merchants on JD’s platform soared by 240% compared to the same period last year.
This year’s festival boasts the highest number of online and offline participating brands and merchants, bringing increasingly diversified products to the platform. At the same time, high-profile brands that joined JD.com in the first half of this year, such as Tiffany, Bottega Veneta, and Tesla, will are set to contribute their most popular and high-quality items for the JD 618 Grand Promotion.
On the physical retail front, tens of thousands of JD’s self-operated stores and millions of partnering stores will participate in this year’s festivities. In addition, on-demand retail service providers, JDDJ and JD Shop Now, will collaborate with over 300,000 brick-and-mortar stores across China to organize an array of promotional activities.
Accelerated Delivery and Post-Sale Services
Launched more than 13 years ago, JD’s same- and next-day delivery service has set industry standards across hundreds of cities in China. For this 618 festival, JD Logistics will strategically place inventory closer to customers, enabling couriers to make doorstep deliveries minutes after an order is placed, with this service available in at least 300 cities in China.
Meanwhile, Dada has bolstered its delivery team for the shopping season, with millions of Dada riders standing by to provide one-hour delivery service for on-demand retail goods in more than 2,000 counties, districts, and cities. This speed also extends to customer service. For example, JD’s decade-old “Lightning-Fast Refund” service can process customer refunds within a second of the application.
JD Technology will exert efforts of its advanced digital infrastructure to facilitate business partners in improving cost and efficiency, including providing 24/7 livestreaming shopping guidance services for 4,000 key brand owners, and digital virtual livestreaming rooms and supply chain finance services for merchants.
Superior Quality and Services
JD.com has always adhered to authenticity since its inception, ensuring customers receive high-quality, guaranteed, and trusted products. Coupled with this commitment, JD.com continuously strives to enhance its after-sales service. Over the past five years, JD Retail has invested nearly RMB 80 billion in user services. Currently, the company offers more than 200 customized services, 80 of which are unique to JD. These include a 30-day price guarantee, hassle-free returns, 180-day exchange without repair, trade-in, 30-day free-exchange for apparel and shoes, 24/7 pharmacy consulting services, and more. Since the creation of the “price guarantee” service in 2008, JD has helped its customers save nearly RMB 8 billion.
During this year’s 618 Grand Promotion, JD will extend its service length and include more categories. Innovative services such as “half-month free tastes” for food items and “half-year worry-free stock up” for home furnishing products will debut at the festival. Furthermore, JDDJ, JD’s on-demand retail platform, will join hands with household brands such as Midea, Gree, Philips, and Arrow to offer integrated delivery and installation services.
JD.com has always prioritized creating a comprehensive, rapid, high-quality, and cost-effective consumer experience.. This enduring commitment continues to shape JD.com’s original vision. Looking forward to the next 20 years, JD.com will continue to optimize and enhance the user experience around cost, efficiency, products, prices, and services.
From the onset, JD.com has dedicated itself to providing a “diverse, fast, quality, and cost-effective” shopping experience. The company will remain true to its business philosophy, centered around cost-efficiency, quality products, competitive prices, and outstanding services for the decades to come.
May 19, 2023|
JD Super Establishes Strategic Partnership with Prestigious European Wineries: Château Cos d’Estournel, Vignobles Bonfils, and Bernard Magrez
by Vivian Yang
On May 18th, JD Super, an online supermarket business under JD Retail, announced strategic partnerships with three renowned European wineries: Château Cos d’Estournel, Vignobles Bonfils, and Bernard Magrez. Under the respective agreements, JD will collaborate with each winery to enhance cooperation in various areas, including branding, marketing, user operations, omni-channel sales, logistics, and more, thereby expanding their presence in the Chinese market.
The formation of these partnerships resulted from the efforts of JD Global Sourcing, a department within JD Super. Starting from mid-April, the team embarked on an extensive series of visits to Europe’s prominent wine-producing regions. Their journey spanned numerous locations,, including Toscana and Piedmont in Italy, Bordeaux’s Lafite, Margaux, Latour, Ausone, Cheval Blanc, Canon and more, as well as renowned Riesling wineries in Germany, ranging from basic-level to top-rated VDP wine producers.
“The trip helps us better understand grape varieties, winery regions, and styles, which enables us to select the most suitable high-quality wines at good prices and identify fresh and emerging brands and wine products for Chinese consumers,” said Yuxia Sun, a wine buyer of JD Super.
In addition to product procurement, the JD Global Sourcing team will collaborate with winery partners on branding, marketing, and user operation in the Chinese market. This approach provides opportunities for wine producers to better understand their Chinese consumers and meet their needs while also promoting industry transparency for product quality guarantee and price competitiveness in the best interests of Chinese consumers.
By collaborating with local supply chain and processing partners, JD Global Sourcing will create JD’s exclusive wine offerings based on target users’ needs. Additionally, they will work with logistics partners to assist in transportation, customer clearance, and other processes to lower costs and improve efficiency to introduce more variety of overseas premium products to the Chinese market.
JD Super’s Global Sourcing covers multiple categories, including wine, fresh fruits, seafood, and meat, with a commitment to creating more value for upstream and end customers by increasing efficiency, lowering costs, and optimizing services.
JD Health Launches Charity Efforts to Treat Pneumoconiosis Patients
