Liquor Sales on JD Soar during National Day Holiday

Liquor Sales on JD Soar during National Day Holiday

by Rachel Liu

JD data shows that during the National Day holiday(October 1st -8th ), sales of liquor, including Chinese baijiu, wine and beer all saw rapid increases, and many brands even saw three-digit sales increases. Behind the rise is the popularity of giving alcohol as gifts.

Baijiu has long been a popular go-to gift during holidays in China. Sales of baijiu gift boxes on JD increased five times YOY during the Golden Week. Sales of French wine Lafite increased 100% YOY while sales of craft beer and fruity beer, which is highly popular with female consumers, were the leaders in terms of growth in the beer category increasing 120% and 300% respectively.

Sake and whiskey led the sales increase in the liquor category. Sales of whiskey increased 100% YOY and sales of Hennessy increased 150% YOY. According to JD Super, JD’s online supermarket, young customers are the main driving force for the sales increase of imported liquor during the holiday period. Updated services like one-hour delivery and rebates provided by JD Super also served to further enhance the customer experience.

In addition to liquor, travel-related products and children’s products also saw strong performance. Sales of instant rice increased 250% YOY, and beverages increased over 130% YOY. STEAM toys (curriculum-based products to help prepare children for the study of sciences, technology, engineering, arts and mathematics) increased 30% YOY and musical instruments for children increased 280% YOY.



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