JD Updates Open Data Platform in Preparation for Singles Day Promotion

JD Updates Open Data Platform in Preparation for Singles Day Promotion

by Rachel Liu

The Singles Day(November 11th ) Shopping Festival is around the corner, and for third party merchants on JD, sales performance may depend on making the most of big data. JD Business Intelligence, an open data platform that provides support for merchants, released an updated version during a conference on October 10th at JD’s Beijing headquarters.

The new version is a smarter and more convenient product that can help merchants with data-based intelligent operations during the grand promotion and achieve business growth.

“JD Business Intelligence has been providing comprehensive data support for our merchants,” said Wen Yu, head of JD Advertisement Operations. “This upgraded version will leverage technology to help merchants analyze the problems in their store operations, and provide more comprehensive business data and marketing suggestions for merchants. In this way, they can better improve the efficiency of store operations and lower costs.”

Yilin Sun, head of operations for JD’s Business Intelligence unit,

speaking about the platform update

At the conference, JD also invited a group of experienced merchants and store operators to be JD Business Intelligence Ambassadors, and share their experience and successful cases with other merchants for the upcoming promotion.

JD Business Intelligence was first launched in 2012, and aims to provide data support for merchants during their daily operations and marketing campaigns. Now over 80% of merchants on JD are using the Business Intelligence platform.

 

(liuchang61@jd.com)

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