May 21, 2021|
Livestreaming, Short Videos, and Graphics to Further Boost 618
by Hui Zhang
JD.com announced it will focus on livestreaming, short videos, graphics and tests to enrich its content marketing for the ongoing 618 Grand Promotion at a kick-off event on May 20 in Beijing.
JD.com will invite more than 300 celebrities, and executives from nearly 600 brand partners to participate in various promotions through livestreaming during the promotion. The company will also create social media hastags in accordance with latest public trends, and invite KOLs and celebrities to create short videos to assist promotion. More than 1,000 professional buyers or KOLs from different categories will be invited to share their favorite products to bring more traffic to JD.com.
JD will hold two galas through livestreaming inviting celebrities to bring consumers the festive atmosphere of 618. Meanwhile, JD Live, the company’s livestream platform, will select high-quality products from 100 industrial belts to bring local high-quality products to JD’s consumers. Leveraging JD and WeChat’s strength, JD will offer livestreaming through 10 WeChat accounts.
The company will also create over 100 social media hashtags, and invite over 100 KOLs and over 100 stars to create promotional short videos to assist consumers in decisions-making.
JD will invite more than 1,000 professional buyers or KOLs to recommend products to consumers through pictures and product sampling. In addition, JD will also cultivate more than 1,000 KOLs from ordinal content-creators through various of motivation solutions.
“Livestreaming is like trees, short videos are like the jungle, and graphics are like the grassland. JD is coordinating the three aspects of content to effectively recommend more high-quality content to consumers thus to assist them to make shopping decisions,” said Guowei Zhang, head of JD Content Ecosystem Department.
“Various content can also provide an immersive shopping experience to consumers while allowing them watch, buy and play at the same time.”
Dec 2, 2022|
JD Fresh Launches Chilean Cherry Giftbox with Joy Wing Mau
by Mengyang He
Ahead of the 2023 Chinese New Year Grand Promotion, JD Fresh, JD.com’s fresh food business, joined hands with China’s leading fruit company Joy Wing Mau, to launch a high-quality Chilean cherry giftbox on November 29.
As a major importer of cherries, the Chinese market consumes up to an estimated one-third of cherries worldwide. Thanks to JD’s nearly 600 million customers, rigorous quality control measures, and robust global cold chain and supply chain capabilities, JD Fresh has become China’s leading brand of fresh food products, with cherry sales remaining high each year.
Natalia Cortes Garcia, Trade Commissioner of the Chilean Embassy in China, noted in her remarks, “Chile is the world’s leading exporter of cherries, accounting for over 41 percent of the global market. In the last season 2021-2022, Chile exported a total of 356,000 metric tons of cherries, which meant around USD 2 billion in exports. This year, it is estimated that the arrival volume of cherries will be about 25 percent higher than last year, reaching about 446,000 tons.”
Qin Jinsong, Regional Manager (North China) of Joy Wing Mau highlighted, “The company has begun its international business since 2018 with an aim to build high-quality fresh food standards, and it has actively developed a supply chain system relying on Chile’s advantageous industrial chain.
“With the principle of ‘quality first’ in mind, JD Fresh strictly adheres to a series of quality control standards for cherries, such as appearance, taste, specification, sugar content, hardness, packaging, transportation, storage conditions, and more,” added Wang Wenbo, Sales Director of Fresh Food Procurement of JD Foods. According to JD’s data, the transaction volume of cherries sold on JD Fresh exceeded RMB 800 million yuan last year, and this year’s overall sales target is RMB 1.1 billion yuan.
Nov 28, 2022|
JD.com in Hands with Diplomats in Beijing to Share Lifestyle to Consumers
by Doris Liu
JD Worldwide, JD.com’s comprehensive imported products business, joined hands with ambassadors from Georgia, Moldova, Pakistan, Sri Lanka, and business counselors from Austria and Cyprus to share their lifestyle with specialties in a program broadcasted on BRTV (Beijing Radio & Television Station) on November 25, synchronizing the good life of the world with viewers in China.
Generally considered the “cradle of wine”, Georgia has a history of 8,000 years culture of wine. H.E. Archil Kalandia, Ambassador of Georgia to China, introduced the tradition of Qvevri wine-making method, which was recognized by UNESCO as an intangible cultural heritage, by showing photos of clay vessels buried underground.
“The process is very natural, and it’s linked with the ground. For us, wine is in life rather than just a drink,” said the ambassador, demonstrating a traditional Georgian drinking horn which is used in ritual toasting. He also presented Borjomi carbonated mineral water from one of the world’s four most recognized longevity places, Caucasus of Georgia.
H.E. Dumitru Braghis, Ambassador of Moldova to China, first showed audience organic products such as nuts, cosmetics, walnut oil and honey. Since wine is also cornerstone of Moldova’s cultural identity, Ambassador Braghis brought ten bottles to stage with profound introduction of the world’s Top 2 largest wine cellars, Mileștii Mici and Cricova which are underground.
“I’m sure that next year we (China and Moldova) will have more, better and bigger results and we will be able to show to everybody that this friendship is already mature like Moldova wine,” said the ambassador.
The textile industry is the largest manufacturing industry in Pakistan, contributing a majority of the country’s exports. H.E. Moin ul Haque, Ambassador of Pakistan to China, displayed both traditional Chitrali hat and hand-made scarfs to unfold the exquisite dying and weaving techniques, as well as Pakistani gem and rice.
The well-known Ceylon tea, ginger cookies and coconut-based products from Sri Lanka impressed Chinese audience with Ambassador Palitha T. B. Kohona’s intriguing presentation. “For various reasons, Ceylon tea is considered to be one of the best black tea in the world,” said Ambassador Kohona, adding that the climate, the soil and the way of tea plucking and processing might be the reasons why the tea is special in color, aroma, taste and intensity.
Dr. Michael Berger, Commercial Counselor of the Austrian Embassy in Beijing, was delighted to see a variety of products such as Red Bull, wafer, milk and wine are popular in China. He highlighted that cows drink natural water and eat grass in meadow in Austria, which is one of the most advanced countries in biological agriculture, and some listen to classical music by Austrian composers Mozart and Haydn to help boost milk quality.
By sharing a story about Venus, the Queen of Cyprus, and her son Cupid, Mr. Petros Petrou, Commercial Counselor of the Cypriot Embassy in Beijing kicked off his demonstration with an array of specialties including traditional Halloumi cheese, blue wine and stuffed toys of Talking Tom.
JD.com had reported RMB 500 billion yuan in the procurement of imported products over the past three years, higher than its goal of RMB 400 billion set in 2019, according to the company’s Report on Consumption of Imported Products 2022 released earlier this month.
With authorization support from embassies in China, JD.com has seen a prosperity in national pavilion program, in which the total number of national pavilions is expected to surpass 100 by the end of 2022, serving as a broader bridge to bring high quality imported products to Chinese market.
JD Cloud Provides Resources for Enterprises during 618
