May 21, 2021|
Livestreaming, Short Videos, and Graphics to Further Boost 618
by Hui Zhang
JD.com announced it will focus on livestreaming, short videos, graphics and tests to enrich its content marketing for the ongoing 618 Grand Promotion at a kick-off event on May 20 in Beijing.
JD.com will invite more than 300 celebrities, and executives from nearly 600 brand partners to participate in various promotions through livestreaming during the promotion. The company will also create social media hastags in accordance with latest public trends, and invite KOLs and celebrities to create short videos to assist promotion. More than 1,000 professional buyers or KOLs from different categories will be invited to share their favorite products to bring more traffic to JD.com.
JD will hold two galas through livestreaming inviting celebrities to bring consumers the festive atmosphere of 618. Meanwhile, JD Live, the company’s livestream platform, will select high-quality products from 100 industrial belts to bring local high-quality products to JD’s consumers. Leveraging JD and WeChat’s strength, JD will offer livestreaming through 10 WeChat accounts.
The company will also create over 100 social media hashtags, and invite over 100 KOLs and over 100 stars to create promotional short videos to assist consumers in decisions-making.
JD will invite more than 1,000 professional buyers or KOLs to recommend products to consumers through pictures and product sampling. In addition, JD will also cultivate more than 1,000 KOLs from ordinal content-creators through various of motivation solutions.
“Livestreaming is like trees, short videos are like the jungle, and graphics are like the grassland. JD is coordinating the three aspects of content to effectively recommend more high-quality content to consumers thus to assist them to make shopping decisions,” said Guowei Zhang, head of JD Content Ecosystem Department.
“Various content can also provide an immersive shopping experience to consumers while allowing them watch, buy and play at the same time.”
Sep 23, 2021|
A Bunch of Niche Fashion Brands Kick Off on JD.com
by Siyi Zhao
As youngsters account for more and more luxury consumption in China, JD.com has welcomed a series of niche fashion brands, including WOOYOUNGMI, both, Etudes, and Guidi to open their flagship stores on JD.com, catering to these youngsters who are passionately pursuing the finer things in life.
Released by Ruder Finn and Consumer Search Group, China Luxury Forecast 2021 shows that GenZers have already become the backbone force for luxury consumption. During JD’s 618 Grand Promotion in 2021, the number of GenZers that made purchases surged 231%.
Brands with strong individualism and distinctive styles are always the favorites among youngsters. Consequently, JD has launched online stores for those niche designer brands across the world in the last two years.
Founded in 2002, WOOYOUNGMI has maintained its uniqueness with unisex minimalism. There is a touch of architectural symbols in its ready-to-wear collections, the elegance of which has inspired obsession among youngsters.
The French brand “both”, is persistantly dedicated to exploring the use of rubber in fashion. The brand’s clothing comprises different elements of classic designs and emphasizes succinct and sharp lines, pushing the boundary of surreal industrialism.
The origin of Etudes is a publishing house for arts in France. After several collaborations with fashion brands, Etudes was born with the characteristics of contemporary visual arts and a French spirit.
Born in 1896, Guidi, the vanguard of goth, is renowned for its tanning skill and craftsmanship. The whole production process is entirely hand-made, with each pair of shoes going through over a hundred procedures for half a month.
Sep 15, 2021|
JD.com to Launch New 40,000 Sq.m. Physical Store “JD MALL”
by Yuchuan Wang and Ling Cao
JD.com launched the “JD MALL” brand, the upgraded version of its E-Space omni-channel retail experience store on September 14, via an online press conference. The new shopping destination will first debut in Xi’an, China, on September 30.
With an area of 42,000 square meters across five floors, JD MALL in Xi’an offers an immersive omni-channel shopping experience to consumers through 200,000 items from over 150 domestic and international brands.
Consumers are able to place orders through the official WeChat Mini Program by scanning QR codes on each of the items, and JD will handle the last-mile delivery to their doorsteps through the company’s strong logistics infrastructure.
In addition to traditional categories such as electronics, home appliances, and digital accessories offered in E-Space, JD MALL also provides a wide range of items in home , furniture, kid, smart healthcare products and auto accessories.
At the same time, JD MALL offers one-stop home design services and home appliance package purchases, enabling customers to enjoy a seamless shopping experience from designing, product selection to installation and aftersales. A selection of products also supports 2-hour delivery and 24-hour installation services.
JD MALL combines fashion and technology elements from design to experience. Customers can enjoy tech devices and experiences including holographic projection, VR equipment, intelligent robot, a virtual livestream room and transparent computer room.
As JD’s integrated consumption shopping center, one of JD MALL’s differentiations is the immersive experience. The Mall will have 11 themed experience zones and 29 product interaction zones, such as a beauty salon, audio experience area, drone testing, massage, etc, making it a multi-scenario and fun space for customers.
JD is continuing to provide different kinds of physical stores amid the growing trend in which customers pursue a high-quality and multi store ecosystem, including JD E-Space, JD home appliance flagship stores, JD computer and digital stores and JD retail experience shops. This is also part of JD’s plan to promote its omni-channel operation and accelerate the industrial structure upgrading.
In the first half of this year, transaction volume of JD’s E-Space in Chongqing increased 105% YOY, while the transaction volume of the opening day of the same type of store in Hefei, Anhui province reached RMB 166 million yuan, and the traffic for both online and offline was over 1.2 million.
JD Cloud Provides Resources for Enterprises during 618
