Nov 3, 2022|
Luxury brands make debut amid JD.com Singles’ Day Grand Promotion
by Doris Liu
Amidst JD.com’s 2022 Singles’ Day Grand Promotion, which started on October 20, the J Shop, JD’s fashion and lifestyle business, has welcomed an array of premium international brands to launch their digital stores on JD.com, bringing the total to over 400 to better satisfy customers’ diversified consumption needs.
Established in 1934, Italian luxury menswear brand Canali has offered comfortable and elegant fashion for men, blending a variety of details and elements in harmony. The brand, one of the essential men’s fashion houses, presents the latest collection for the Autumn/Winter2022 season in its newly launched store on JD, as well as joining hands with JD Little Rubik’s Cube, a marketing channel to promote new products, to offer store members a merino wool hooded sweater and a reversible smooth and tumbled calfskin belt.
MACKAGE, a Canadian luxury outerwear clothing brand founded in Montreal in 1999, set up its JD store to showcase an array of its collections with timeless style and enduring craftsmanship, which will now be available on JD.com. With an unwavering commitment to premium quality without compromising on function or aesthetics, MACKAGE’s coats, jackets and winter accessories ensure a warm and comfortable outdoor experience while maintaining the brand’s artful style.
Additionally, French fashion label Zadig&Voltaire celebrated its 25th anniversary by opening an official flagship store on JD.com to introduce its sought-after products such as clothes, shoes, bags and accessories, which are an expression of the brand’s rock vibe mixing with effortless French elegance. Among the brand’s offerings are a rock necklace and snake ring, along with classic bags from the ZV Initiale, Rockyssime and Cecilia lines, which can all be found to match customers’ stylish fashion and free spirits.
The official sales event of Singles’ Day kicked off at 8 p.m. (BJT) on October 31 and is expected to culminate on the night of November 10 through the end of the 11th. Based on JD’s trustworthy ecosystem featuring zero tolerance towards counterfeit products and pluralistic marketing capabilities with digital innovation, JD.com will optimize the shopping experience of luxury brands from multiple perspectives through many specialized services including one-on-one customer service, a traceability solution to ensure authenticity, 15-day price guarantee and aftercare services for luxury goods.
Nov 7, 2024|
CIIE 2024: JD.com to Expand Imports of Specialty Brands, Strengthen Healthcare Partnerships, and Enhance Logistics
At the 7th China International Import Expo (CIIE) on November 5, JD Super, the supermarket division of JD.com, announced a major initiative to broaden its selection of imported specialty. Over the next three years, JD Super plans to introduce over 1,000 new international brands to meet the increasing demand for high-quality, diverse imported goods.
Meeting the Growing Demand for Quality Imports
According to JD Worldwide’s “White Paper on 2024 China Cross-Border Consumption Trends,” more than 80% of Chinese consumers are interested in imported products, with many prioritizing authenticity, quality, and fast delivery. In response, JD has significantly expanded its range of international offerings. During the ongoing Singles’ Day Grand Promotion, sales of cross-border products have surged, with more than 600 brands experiencing a sales increase of over 100% compared to last year.
Strengthening High-Quality Food Partnerships
Demonstrating JD.com’s commitment to sourcing high-quality products, JD Super signed a new procurement agreement at CIIE with Huadong Foods and Teys, a major Australian beef brand under Cargill. Under this agreement, JD Super and Huadong Foods will procure $50 million of Teys beef throughout 2025. This partnership underscores JD’s strategy of collaborating with trusted suppliers to provide high-quality, affordable beef to Chinese consumers.
Delivering Authentic Global Goods Efficiently
JD Logistics has built a robust logistics network that spans bonded, direct mail, and overseas warehouses, facilitating fast deliveries of imported items across categories such as electronics, fashion, beauty, food, and baby products. In many major cities, delivery times have been reduced to under 48 hours.
For instance, JD Super’s partnership with Raub of Malaysia enables the import of Musang King durians, which are harvested at peak ripeness and air-shipped with cold chain logistics for delivery within 24 hours. Additionally, JD.com also secured an early supply of Chilean cherries, available since October, which can be delivered in as little as 30 minutes in many areas through JD NOW, its on-demand retail service.
JD.com’s “JD National Pavilions” program, which features over 150 country-themed flagship stores from more than 70 countries and regions, continues to be a cornerstone of its import strategy. Supported by embassies and reputable organizations, this initiative offers Chinese consumers access to premium products and cultural experiences from around the world. In April, JD launched the JD National Pavilion of Mali, introducing popular items like shea butter and garnering over 40,000 followers.
Expanding Healthcare and Logistics Partnerships
JD Health is also making strides at CIIE by strengthening partnerships with leading global healthcare companies, including Merck, Bayer, and Roche. As “China’s premier online health access point,” JD Health is committed to integrating digital and physical healthcare resources to improve access and convenience for patients.
Key collaborations include initiatives with Haleon to promote brain health and anti-aging for the “silver economy,” with MSD China on a digital diabetes management model, and with Teva Pharmaceuticals to provide patient education for conditions such as tardive dyskinesia (TD) and Huntington’s disease (HD).
On the logistics front, JD Logistics announced plans to double its overseas warehouse space by 2025 and expand its network of bonded and direct mail warehouses. JD Express now serves over 60 countries, enhancing cross-border delivery efficiency and supporting both brands and consumers.
Through these efforts, JD.com reaffirms its commitment to sourcing and delivering authentic, high-quality imported products to Chinese consumers, supported by an advanced supply chain that ensures a superior shopping experience.
(vivian.yang@jd.com)
JD.com Reports RMB 500 Billion Procurement of Imported Products in Three Years
