Nov 3, 2022|
The 2nd Ambassadors’ Forum of JD.com: Over 70 National Pavilions and RMB 500B Yuan
by Mengyang He
JD.com hosted the second Ambassadors’ Forum in Beijing on November 2, under the theme of “JD National Pavilions – Synchronizing the Good Life of the World,” where ambassadors from Cyprus, Georgia, Indonesia, Moldova, Serbia, Sri Lanka, and counsellors from Laos and Switzerland shared insights into and expectations for JD’s national pavilion business and bilateral trade between their countries and China.
According to JD, nearly 20 national pavilions have been launched during the Singles’ Day Grand Promotion, including ones from Cyprus, New Zealand, South Africa, Mexico, Hungary, Germany, and Malaysia. With over 70 national pavilions in operation, JD is set to have accumulatively 100 national pavilions by the end of this year, covering food and wine, electronic devices, mother and baby care, healthcare products, etc.
Wei Ye, vice president of JD.com, said in the welcome remarks, “As the go-to supermarket for Chinese consumers, JD Super has been accelerating the construction of national pavilions, providing consumers with a variety of international specialties.”
Ambassador Mavrommatis said in her keynote speech, “China’s consumption upgrade and the youth’s desire for novelty have provided niche imported products with a great opportunity. On the day when National Pavilion of Cyprus was launched, Cypriot naturally extracted blue wine ranked the top seller among all semi-sweet wines on JD.com.”
“JD National Pavilion of Georgia was established in 2019, and its annual sales increased by 60 percent in the last 4 years,” highlighted Ambassador Kalandia. “On the first day of JD Singles’ Day Grand Promotion, National Pavilion of Georgia ranked high among others.” It offers an array of local specialties, such as ChaCha, which is particularly favored by younger generations, and traditional wine in clay vessels, which are considered intangible cultural heritage by UNESCO.
“With the Regional Comprehensive Economic Partnership (RCEP) in effect, the Indonesian government actively supports local exporters, especially SMEs, to penetrate the Chinese markets,” said Ambassador Oratmangun. “We hope JD.com will promote Indonesian products, such as shrimp crackers, cookies, coffee, etc.” Ambassador Oratmangun was the only diplomat who has joined JD’s Ambassadors’ Forum in two consecutive years, and thus received special awards from JD.com for his dedication to promoting Indonesian products in the Chinese market.
Ambassador Dumitru Braghis expressed that he hopes the National Pavilion of Moldova will offer more niche yet premium Moldovan products to Chinese consumers. On the first day of JD Singles’ Day Grand Promotion, the transaction volume of Sauvignon blanc from Mileștii Mici winery grew by 10 times YOY.
National Pavilion of Serbia is a relative newcomer, as it was launched on JD.com in June this year. Traditional products including apple juice, cider, wine, coffee powder, snacks are popular among Chinese consumers. “National Pavilion of Serbia has already received 57,000 followers after only three months of presence on JD.com, which is a great achievement,” said Ambassador Stefanovic.
Ambassador Kohona pointed out that “Green and organic products are particularly attractive to Chinese consumers, yet organic produce must meet stringent quality checks and standards to satisfy Chinese requirements.”
“We hope to introduce Laotian products, ranging from high-quality agricultural products to traditional furniture, to Chinese consumers through JD’s national pavilion business,” noted Counsellor Khouanchay.
Counsellor Saurina was delighted to see several Swiss products on the premises, including chocolate, biscuits, and beverages; and in his comments highlighted remarkable achievements since the Sino-Swiss Free Trade Agreement was signed.
As the 5th China International Import Expo (CIIE) is around the corner, JD released the “2022 Import Consumption Report” at the forum, revealing that JD has procured over RMB 500 billion-worth of imported products over the past three years.
Mar 10, 2025|
JD.com, Inc. (JINGDONG) Named Official E-commerce Innovation Partner of UEFA Champions League Expanding its Global Reach
March 10, 2025, Beijing, JD.com, Inc. (also known as JINGDONG) is excited to announce that it has become the official e-commerce innovation partner for the UEFA Champions League (UCL). As a leading e-commerce retailer and technology service provider, JD.com, Inc. and its European e-commerce brand ochama will deliver unprecedented access to exclusive football interactions, merchandise, discounts, prizes, and innovative services to fans and consumers.
As Europe’s premier club competition, the UEFA Champions League stands as the pinnacle of European football. Renowned worldwide, it is celebrated as one of the most influential sporting events and a benchmark for excellence in football, captivating fans with its elite level of competition and storied tradition.
“We are thrilled to welcome JD.com, Inc., a global leader in online retail, as the UEFA Champions League’s official e-commerce innovation partner. Our partnership will help bring fans all over the globe closer to the action and together we aim to foster greater engagement and unique opportunities for fans to celebrate their love of the game,” said Guy-Laurent Epstein, Joint Managing Director, UC3.
“Partnering with the UEFA Champions League is an exciting milestone in JD.com, Inc.’s global expansion,” said James Shao, Senior Vice President of JD.com, Inc. and Head of Platform Operations and Marketing Centre at JD Retail. “As one of the most prestigious football tournaments in the world, it provides the perfect platform to introduce JD.com, Inc. to European audiences, helping them discover our brand. Through this collaboration, we are committed to delivering unparalleled access to official merchandise and innovative digital experiences to fans in Europe and China. We look forward to working with UC3 to create unforgettable moments for football enthusiasts worldwide.”
JD.com, Inc. will also partner with other marquee UEFA events including the UEFA Super Cup, the UEFA Futsal Champions League, and the UEFA Youth League. JD.com, Inc. will launch the official UEFA Champions League online shop in China.
The partnership will offer consumers exclusive discounts through JD.com, Inc. and users will have the chance to win coveted match tickets and other limited-edition prizes. As a global leader in e-commerce, JD.com, Inc. is committed to enhancing the shopping experience for consumers worldwide through a wide range of authentic quality products, and innovative and highly efficient fulfillment services. Through ochama, JD.com, Inc. operates in 24 countries across Europe, offering a wide range of products including electronics, baby and maternity, beauty, home appliances, and more.
JD.com, Inc. and UEFA will also jointly explore the development of exclusive licensed products, bringing football fans and consumers a broader range of high-quality merchandise and cutting-edge e-commerce services. A dedicated e-commerce community will be launched on the JD.com, Inc. app by collaborating with UEFA Champions League sponsors and football club brands, where consumers will have access to exciting prizes, football club jerseys and accessories.
About JD.com, Inc.
JD.com, Inc., also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider. Renowned for its innovation and excellence, the company has expanded into sectors including retail, technology, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranking 47 on the Fortune Global 500, JD.com, Inc. is China’s largest retailer by revenue.
About UC3
UC3 unites European football’s governing body UEFA and the European Club Association (ECA), representing more than 700 top European clubs, around a new vision for managing commercial rights to UEFA club competitions (the “UCCs”). It is the commercial entity responsible for generating revenues from the UCCs and creating value for our partners. UC3 oversees the management, sales and delivery of all commercial rights (including media, sponsorship and licensing rights) for UEFA’s elite men’s and women’s club competitions.
Mar 7, 2025|
JD.com Imports One Million Dutch Tulips to Meet China’s Growing Demand
JD.com, (also known as JINGDONG), China’s largest retailer by revenue, has announced the import of one million tulips from the Netherlands to meet the booming demand for fresh flowers in China, especially during peak festive seasons. This marks the largest-ever direct air shipment of Dutch tulips by any company to China. By leveraging its e-commerce expertise, offline channels and nationwide cold chain logistics network, JD.com will ensure seamless delivery to customers. Customers purchasing tulips on JD.com will also have the chance to win a trip for two to the Netherlands.
On February 27, the shipment of fresh-cut tulips from the FloraHolland auction center in Aalsmeer, the world’s largest and busiest floral marketplace, arrived in Guangzhou, China. The tulips then will be stored and nurtured at a dedicated floral warehouse, operated by JD Logistics (also known as JINGDONG Logistics).
The Netherlands is the world’s largest producer and exporter of flowers, which helps supply China’s expanding flower retail market, with fresh flowers becoming a more frequent choice among consumers. According to China Flower Association, in 2023, China’s flower retail market reached 216.58 billion yuan (about €28.41 million), with online sales accounting for more than 50% of the total market volume. The growth of e-commerce and cold chain logistics has further fueled the demand of imported flowers in China. Data from the General Administration of Customs shows China’s flower imports reached €260 million in 2023, from 57 countries and regions, with the Netherlands being the largest supplier with more than 60% of the total. Reflecting this trend, JD.com saw tulip sales surge 20 times in 2024 compared to the previous year.
Given the perishable nature of fresh flowers, maintaining precise temperature control is critical throughout the supply chain. A JD Logistics executive overseeing the import operation explained that specialized floral packaging was used to protect the tulips, mitigating impacts during transit while ensuring proper airflow and humidity balance within the packaging. Throughout the journey, JD Logistics maintained strict temperature controls between 2-8 ℃, leveraging advanced monitoring technology to ensure the tulips remained in peak condition until they reached consumers.
JD.com is recognized by approximately 600 million customers for its commitment to authenticity, quality and fast delivery. The company’s extensive in-house logistics and delivery networks enables 90% of retail orders to be delivered within 24 hours. Beyond China, its logistics arm, JD Logistics, also operates a robust international supply chain network which includes overseas warehouses and international express delivery service that spans Europe, Asia, the Middle East, North America and more, facilitating end-to-end fulfillment capabilities.
Luxury brands make debut amid JD.com Singles’ Day Grand Promotion
